7-Year Established Performance Marketing Company: Global Affiliate Network with Internal Built Systems & High Renewal Rates
This company is a seven-year-old, well-established eCommerce performance marketing network with strong connections across the affiliate marketing industry. Every dollar of revenue that flows through this company represents a newly acquired eCommerce customer for their client. This company excels at a level unrivaled by any competition.
OPERATIONS
The skilled team of digitally focused media buyers has over 2,400 global affiliates selling for over 30 eCommerce CPG brands. This opportunity connects these parties to drive incredible results. As a leading media and online traffic provider, this cost per acquisition network is perfectly positioned for growth into the middle market.
The supply and logistics aspect of this business involves managing the flow of products and services from client advertisers to global affiliates to end customers. This includes ensuring timely delivery, tracking performance, and optimizing the supply chain.
MARKETING AND KEY METRICS
This company attracts extraordinary brands and offers, and then proceeds to introduce those advertisers to top tier talent affiliates creating a marketing ecosystem that drives sales worth millions of dollars. These connections then become a reliable flow of commissions and that drives an immense number of customers to leading brands and partners.
The sales channels for this business primarily involve online and digital channels, such as websites, social media platforms, and digital advertising networks. There is significant growth potential in expanding these online channels and exploring new partnerships with affiliate marketers and advertisers.
The key metrics for this company include revenue flow, number of newly acquired eCommerce customers, number of global affiliates, number of client advertisers, and cost per acquisition.
The customer base of this business includes the end customers who purchase products or services through the performance marketing network. These customers are acquired through the efforts of affiliates promoting the advertisers’ offerings.
BUSINESS MODEL & RESOURCES NEEDED
The human resources aspect of this business involves hiring and managing a skilled team of media buyers, account managers, and technology development specialists. They are responsible for driving the success of the performance marketing network.
THE INDUSTRY
The performance marketing industry is all about driving sales and acquiring customers through digital and online channels. It involves creating partnerships between advertisers and affiliates, where affiliates promote and sell the advertisers’ products or services. Examples of performance marketing companies include affiliate networks, influencer marketing agencies, and digital advertising platforms.
OPPORTUNITIES TO SCALE
The scale opportunities for this business include expanding affiliate partnerships, acquiring new client advertisers, developing internal technology solutions, and exploring new verticals and markets. For example, the business can partner with more supplement and nutraceutical brands to further scale its operations.
Asking Price: $105,000,000
Gross Income: $173,047,156
Cash Flow: $17,018,660
Year Established: 2013
Employees: 19
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