Fully Branded Fly Fishing Ecommerce Retailer with In-House Line of Fishing Gear and Tackle
Fully Branded Fly Fishing Ecommerce Retailer is a well-established internet company in the fly fishing industry. They offer a wide range of private label products, including rods, reels, lines, flies, and kits. With a focus on selling high-quality products at competitive prices, the company has experienced significant growth and achieved impressive earnings. They primarily operate through the Amazon.com website channel but have opportunities for expansion on other online channels, including their own active website. The company is currently home-based but can easily be scaled and operated from a small office or warehouse space.
OPERATIONS
The company’s operations revolve around sourcing and distributing private label fly fishing products. They work closely with suppliers to ensure the highest quality products are available to customers. The business primarily operates through the Amazon.com platform, using FBA warehouses for inventory storage and fulfillment. With efficient processes in place, the company can easily manage inventory, order processing, and customer support.
The company’s supply and logistics are primarily managed through the Amazon FBA program. This allows for efficient storage, fulfillment, and shipping of products to customers. By utilizing Amazon’s infrastructure, the company benefits from reliable processing and timely delivery, ensuring customer satisfaction.
MARKETING AND KEY METRICS
The company utilizes various marketing strategies to reach its target audience. They employ search engine optimization (SEO) techniques to improve visibility on Amazon and their website. Additionally, they leverage social media platforms, email marketing, and online advertising to drive traffic and increase sales.
The company’s primary sales channel is Amazon.com, but there are opportunities for growth through other online channels and their own website. By expanding their presence on these platforms and increasing marketing efforts, the company can reach a wider customer base and drive sales growth. Additionally, international expansion by leveraging multiple Amazon platforms worldwide can further accelerate sales growth.
The key metrics used to gauge the company’s performance include sales volume, customer acquisition cost, customer lifetime value, conversion rates, and customer satisfaction ratings. These metrics help the company assess its market position and make informed business decisions.
The company’s customer base consists of fly fishing enthusiasts, ranging from beginners to experienced anglers. They cater to individuals who enjoy the sport and seek high-quality fly fishing equipment and accessories. The customer base may include both recreational and professional fly fishers, as well as gift shoppers looking for unique fly fishing products.
BUSINESS MODEL & RESOURCES NEEDED
Currently, the company operates with a small team consisting of one employee. As the business grows, additional staff may be required to handle tasks such as customer support, marketing, and inventory management. The company values a dedicated and knowledgeable team to ensure smooth operations.
THE INDUSTRY
The fly fishing industry is a niche within the broader outdoor recreational industry. Fly fishing involves using specialized gear and techniques to catch fish, often in natural environments like rivers and streams. It is a popular activity among fishing enthusiasts and provides opportunities for both leisure and sport. The industry encompasses various product categories, including rods, reels, lines, flies, and accessories. Some notable companies in the industry include Orvis, Sage, and Patagonia, who offer a range of high-quality fly fishing equipment and apparel.
OPPORTUNITIES TO SCALE
There are several scale opportunities for the company. They can expand their product line by introducing new fly fishing-related products or diversifying into other outdoor recreational products. The company can also focus on growing their own eCommerce website and optimizing marketing strategies to attract more customers. Furthermore, international expansion and partnerships with other retailers or distributors can open up new markets and revenue streams. Examples of scale opportunities include launching a clothing line for fly fishing enthusiasts or partnering with travel agencies to offer fly fishing vacation packages.
Asking Price: $950,000
Gross Income: $896,252
Cash Flow: $284,505
Year Established: 2006
Employees: 1
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