Explosive Women’s Fashion Apparel Ecommerce Brand with Huge Following and 31% Repeat Order Rate
This eCommerce company is a leader in the women’s fashion and apparel industry. Based in Dallas, Texas, it creates trendy sports-themed clothing and accessories for women. With a massive social media presence and a large customer base, this brand has become a go-to platform for women seeking fashionable sports-inspired fashion. The company has achieved significant growth and success through its strong marketing platform and targeted approach to the U.S. female demographic.
OPERATIONS
With a focus on the U.S. female demographic, this eCommerce brand operates through its owned website and leverages social media and SEM strategies to drive sales and maintain strong margins. The company offers a wide range of trendy sports-themed clothing and accessories for women. It has a library of thousands of completed designs that can be reintroduced to grow product availability, sales, and earnings.
The company currently has 200-400 designs available on its website at any given time, with thousands of designs in its design library. These designs were top-sellers in the past and can be reintroduced to instantly grow product availability, sales, and earnings. The company has a graphic designer on staff and also utilizes a graphic designer overseas to create designs.
MARKETING AND KEY METRICS
The company has achieved its massive following and growth through a powerful social media presence. It has 490,000 followers on Facebook, 230,000 followers on Instagram, and over 270,000 opt-in email subscribers. With a smart SEM strategy and targeted marketing efforts, the brand has built a loyal customer base and achieved strong revenue growth.
While the company currently sells only through its owned website, there are opportunities for growth through expanded selling channels. Utilizing Amazon and expanding into Target, both online and offline, could skyrocket the company’s growth. Additionally, leveraging social media for brand development and exploring wholesale distribution are potential avenues for further success in this vertical.
Key metrics for this eCommerce brand include a 31% repeat order rate, $4.96 million in gross sales in 2020, $1.99 million in earnings in 2020, and a year-over-year sales growth of 372%. The company has also experienced significant growth through the implementation of marketing strategies such as Octane AI (Facebook Messenger app) and the addition of customers to its SMS text message platform, email marketing campaigns, and push notifications.
The customer base of this eCommerce brand consists primarily of women in the U.S. who are seeking trendy, sports-themed fashion. The brand has a large and growing customer base, with a 31% repeat order rate indicating a loyal customer following. With its strong social media presence and targeted marketing efforts, the brand attracts customers who are fashion-conscious and looking for unique, sports-inspired clothing and accessories.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team of 4 employees, including the husband-and-wife founders. The founders are open to remaining in some role with the business after a sale to support the new owner and continue to achieve scale.
THE INDUSTRY
The women’s fashion and apparel industry is a highly competitive market, but this eCommerce brand has carved out a niche with its sports-themed clothing and accessories. It targets the lucrative female demographic and has developed a loyal, repeat customer base. With its trendy, cutting-edge fashion and strong social media following, the brand sits on the cutting edge of the industry. Examples of competitors in this industry include Fashion Nova, Revolve, and PrettyLittleThing.
OPPORTUNITIES TO SCALE
There are numerous scale opportunities available for this eCommerce brand. These include expanding selling channels, utilizing paid media, optimizing SEO, partnering with social media influencers, and exploring wholesale distribution. By leveraging its massive social media following and staying on the cutting edge of fashion, the brand has the potential for significant growth and expansion. Examples of scale opportunities include launching new product lines, expanding into international markets, and collaborating with other fashion brands.
Asking Price: $3,750,000
Gross Income: $3,501,284
Cash Flow: $807,046
Year Established: 2015
Employees: 4
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