Women’s Underwear, Activewear, and Men’s Socks & Shorts Retailer: 6 Years in Business, 2 Brands

Website Closers presents a dominant brand in the women’s underwear and activewear categories as well as the men’s socks and shorts markets. This multifaceted eCommerce retailer drives an incredible consumer base with enviable Net 90 terms. Leveraging their strategic SKUs, this 6-year established company operates under 2 fully registered and trademarked brands. Utilizing strong supply chain practices, this company relies on Bangladesh based manufacturers. Offering much of their SKU lines through Amazon’s Prime services, this company has been awarded multiple Amazon Choice Badges along with an impressive 97% positive seller rating.

OPERATIONS

Already a prominent seller in the US and Canada, this company has recently expanded into the EU market which stands to develop into a highly lucrative endeavor for this brand and any incoming buyer. Actively growing on many fronts, these brands have also begun selling plus size products, this SKU line could be made more profitable with active listings on all other storefronts including all three international Amazon boutiques, eBay, and Walmart.

Selling highly varied SKUs that impactfully minimize seasonality while maximizing year-round profitability, this low SKU concentration offering carries compelling opportunities to scale with SKU line extensions, sales channel development, marketing enhancement, and wholesale buildout.

MARKETING AND KEY METRICS

In a uniquely advantageous market position, this company operates with high returns through a balanced mix of Amazon FBA, FBM, and their own warehouse based in New Jersey. This swiftly scalable model lends itself well both to category expansion and dynamic sales platform expansion. Allowing for rapid growth domestically and internationally, this company could be further grown through the development of sales channels on Amazon international and popular retail hubs such as brick and mortar wholesale and Target.com.

This company has already established itself as a prominent seller in the US and Canada, and has recently expanded into the EU market. By actively growing on multiple fronts and expanding their product offerings, this company has the potential for continued sales growth. Additionally, developing sales channels on Amazon international and retail hubs such as brick and mortar wholesale and Target.com can further drive sales and facilitate growth in new markets.

Averaging 200 daily orders and an AOV of more than $21, this highly profitable offering has been effectively optimizing its margins over the years to form a competitive business model that leads the industry in both quality and service. With this unparalleled reputation, the company has maintained its standards through a factory level quality assurance practice along with guaranteed customer satisfaction.

This company has a diverse customer base that includes women interested in fashionable and comfortable underwear and activewear, as well as men looking for high-quality socks and shorts. They have built a loyal customer following through their Amazon Prime services and their strong reputation for quality and customer satisfaction. Their recent expansion into the EU market has also allowed them to tap into a new customer base.

BUSINESS MODEL & RESOURCES NEEDED

Dedicating a full workweek to this offering the current ownership is responsible for team oversight, product development and launch, big picture decision making, and marketing development. Minimizing these tasks, a marketing manager and VA could be added to the skilled team. With 3 full-time and 2 part-time employees, this company’s staff consists of a creative and listing design specialist, a warehouse and inventory manager, and a warehouse worker who picks and packs orders. Working part-time, there is also a customer service representative based in the Philippines along with a bookkeeper who works remotely from India.

THE INDUSTRY

The eCommerce industry for women’s underwear, activewear, men’s socks, and shorts is experiencing significant growth. The rise of online shopping and the increase in demand for fashion-forward, high-quality apparel has created a thriving market. Major players in this industry include companies like Victoria’s Secret, Lululemon, and Nike. With the trend towards athleisure and the growing awareness of sustainable and ethically made clothing, there is ample opportunity for expansion and innovation in this industry.

OPPORTUNITIES TO SCALE

With its strong branding, diversified product offerings, and successful sales channels, this company has significant scale opportunities. They can expand their product lines, enter new geographic markets, and collaborate with influencers and fitness studios to reach a wider customer base. Furthermore, by optimizing their listings on various storefronts and developing wholesale contracts with big box stores, they can increase their revenue streams and solidify their position as a leader in the industry.

Asking Price: $12,700,000
Gross Income: $7,228,182
Cash Flow: $2,120,718
Year Established: 2014
Employees: 6

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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