Gain a Head Start with this Established 11-Year Ecommerce Brand in the Health, Beauty and Personal Care Verticals
This 11-year-old eCommerce brand focuses on the health, beauty, and personal care verticals, specifically supplements, OTC medicines, and beauty products. It has become a successful business with gross revenue exceeding $14 million last year, and over $800k+ in earnings for the first four months of this year. The company offers over 1,000 SKUs and has seen consistent sales growth over the years. They primarily sell through Amazon, with recent expansions to Walmart.com and eBay.com. The brand has immense scale opportunities, both domestically and internationally, and could further grow its customer base through SEO and social media initiatives. The business operates with 10 employees, and the owners are willing to provide training during the transition period.
OPERATIONS
The business operates mainly through Amazon, with additional sales on Walmart.com and eBay.com. They offer over 1,000 SKUs across gender and age lines. The brand has experienced consistent sales growth over the years and ships 70-80 packages per day through Fulfilled by Amazon (FBA) logistics. Operations are handled by the owners and a team of 7 full-time workers, including a director of operations, warehouse manager, and virtual assistant. With proper training, these tasks can be passed on to a capable VA to minimize demands on the new owner.
The company primarily utilizes Fulfilled by Amazon (FBA) logistics, shipping 70-80 packages per day. This ensures efficient supply and shipping processes. The owners and employees manage inventory purchasing, warehouse operations, and packaging and shipping. The supply and logistics operations can be optimized through proper inventory management and organization.
MARKETING AND KEY METRICS
The brand primarily relies on Amazon PPC ads for marketing. However, they have opportunities to boost traffic organically through SEO and social media initiatives. Launching an SEO program and utilizing social media platforms like Facebook and Instagram can help increase brand awareness and customer loyalty. Video marketing on sites like Instagram and YouTube can also be beneficial. Implementing these digital marketing techniques can significantly contribute to sales growth.
The sales channel primarily involves Amazon, with recent expansions to Walmart.com and eBay.com. The business has opportunities for growth by leveraging international platforms such as Amazon Prime in Canada and the European Union. Additionally, increasing the product line by adding new SKUs and utilizing Amazon’s subscribe and save functions can help attract new customers. Taking advantage of SEO and social media initiatives can further drive sales and customer growth.
The key metrics for this business include gross revenue, net profit, and customer loyalty. The company has achieved gross revenue exceeding $14 million in the previous year, with earnings of over $800k+ for the first four months of this year. The brand has a strong foundation of loyal customers on Amazon, with high customer rankings. By implementing digital marketing strategies and expanding the product line, the business can further enhance its key metrics.
The customer base of this business includes individuals interested in health, beauty, and personal care products. The brand has built a loyal customer base through high-quality products and positive customer ratings on Amazon. By expanding the product line, increasing brand awareness through digital marketing, and leveraging social media platforms, the business can further attract and retain customers.
BUSINESS MODEL & RESOURCES NEEDED
The business currently operates with 10 employees, including a director of operations, warehouse manager, virtual assistant, warehouse assistant, and pack and ship workers. The owners handle tasks such as inventory purchasing, ensuring operations run smoothly, customer service, and bookkeeping. These tasks can be delegated to a capable virtual assistant, allowing the owners to minimize their involvement in day-to-day operations.
THE INDUSTRY
The health, beauty, and personal care industry is a lucrative market globally. This business focuses on selling supplements, OTC medicines, and beauty products, catering to a wide range of customers. The industry is characterized by high demand for products related to health, fitness, physical wellbeing, and nutritional care. With over 1,000 SKUs and gross revenue surpassing $10 million, this business has tapped into the massive customer base for over-the-counter products.
OPPORTUNITIES TO SCALE
This business has immense scale opportunities. The brand can expand internationally by leveraging Amazon’s international platforms and reaching customers in Canada, the European Union, and other countries. The addition of diversified product lines can also contribute to growth. Branching into adjacent categories such as cosmetics and hair accessories, in addition to their current offerings of supplements, OTC medicines, and beauty products, can capture a larger market share. Furthermore, implementing advanced digital marketing strategies can accelerate growth.
Asking Price: $8,100,000
Gross Income: $14,037,831
Cash Flow: $1,632,130
Year Established: 2010
Employees: 10
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
