Model Airplane Accessories Retailer with 23 Years of Experience and 50% Repeat Order Rate for Sale
Established over 23 years ago, this eCommerce business specializes in the sale of model airplanes and accessories to aviation enthusiasts. With a 50% repeat order rate and a customer base of over 20,000 aviation enthusiasts, this business has earned a strong industry reputation. They offer a wide range of products including diecast and mahogany model airplanes, historic replicas, spacecrafts, and aviation-themed home decor. Operating across eBay, Amazon, and their own website, this company has built strong brand awareness and connections within the industry.
OPERATIONS
The business operates with a hybrid mix of 10% drop ship and 90% inventory. They maintain an inventory of 35,000 items in a 10,000 sq. ft. space. The operations team consists of a director of operations, an office manager, a warehouse manager, and a part-time developer. With just 10-20 hours of work from the owner, the business runs efficiently and effectively.
The business utilizes a hybrid mix of 10% drop ship and 90% inventory to fulfill orders. They maintain a 35,000-item inventory in a 10,000 sq. ft. space.
MARKETING AND KEY METRICS
The business relies on unparalleled service and has built strong industry relationships with Air Age Media and Key Publishing Ltd, opening doors for advertising in aviation magazines. They have opportunities for social media marketing, content marketing, thought leadership, retargeting campaigns, and email marketing to further drive sales growth.
The business operates across multiple sales channels, including eBay, Amazon, and their own website. There are opportunities for growth through expanding the brand’s presence on these platforms, as well as engaging in Amazon FBA storage and shipping routes. With effective marketing strategies and product line expansions, the business has the potential for significant sales growth.
Key metrics for this business include the 50% repeat order rate, a loyal customer base of over 20,000 aviation enthusiasts, and a catalog of over 10,450 SKUs. The average order value is $182.
The customer base of this business consists of over 20,000 aviation enthusiasts who have a passion for collecting and displaying model airplanes. These customers value high-quality products and exceptional service.
BUSINESS MODEL & RESOURCES NEEDED
The operations team consists of a director of operations, an office manager, a warehouse manager, and a part-time developer.
THE INDUSTRY
The model airplanes and accessories industry is a niche market within the aviation industry. It caters to aviation enthusiasts and hobbyists who have a passion for collecting and displaying model airplanes. The industry has seen steady growth over the years, driven by the popularity of aviation-related hobbies and the demand for high-quality model airplanes. Examples of other businesses in this industry include hobby shops, online retailers, and model kit manufacturers.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. One opportunity is to engage in advertising, community outreach, and further build out of their product lines and bundles to increase bottom-line profitability. Another opportunity is to establish a fully private label brand to increase profitability. Additionally, expanding the brand’s presence on social media platforms, participating in trade shows, and sponsoring aviation events can also contribute to growth and scale.
Asking Price: $1,130,000
Gross Income: $1,239,248
Cash Flow: $251,153
Year Established: 1997
Employees: 4
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