Stylish Accessories Retailer and Wholesale Company
This online wholesale company specializes in the retail of custom collectible and fashionable accessories. They offer a wide range of products including pins, lanyards, buttons, and canopies, all of which can be customized by the buyer. With over 10,000 add-on products available, this retailer attracts over one thousand monthly visitors through organic search rankings, referrals, and word-of-mouth. They have established a strong market presence in a niche space and have a high-margin sales front end combined with just-in-time fulfillment.
OPERATIONS
The operations of this business are streamlined and efficient, requiring minimal overhead and investment capital. With only two employees overseeing all operations, the business can be run remotely with just a few hours of work per week. The shipping platform is highly focused and allows for instant turnover with no products kept on the shelf. This optimized process ensures consistent revenue growth and strong profit margins.
The supply and logistics for this business are highly efficient and cost-effective. The business operates on a bulk-only model, minimizing overhead and allowing for on-demand, just-in-time fulfillment. This ensures that products are not kept on the shelf, reducing any risk of depreciation. The streamlined shipping platform makes it easy for new ownership to step in and continue operations seamlessly.
MARKETING AND KEY METRICS
The business currently sells exclusively through their website and has not expanded to other sales channels such as Amazon, Pinterest, and Etsy. There is a significant opportunity for rapid scale by diversifying sales channels and targeting smaller-run and smaller minimum order quantity (MOQ) customers. With a large number of SKUs and a database of 30,000 email contacts, implementing email campaigns and improving search engine and social media marketing efforts would result in a strong return on investment.
The business currently sells exclusively through their website, but there is significant growth potential by expanding to other sales channels such as Amazon, Pinterest, and Etsy. By targeting smaller-run and smaller MOQ customers, the business can supplement their wholesale revenue. Additionally, implementing more focused search engine and social media marketing efforts would attract new customers and drive sales growth.
The key metrics for this business include profit margin and revenue growth. The business has consistently achieved strong profit margins due to their high-margin sales front end and just-in-time fulfillment. With a solid market presence and a growing customer base, the business has experienced consistent revenue growth over time.
The customer base for this business consists of individuals and businesses interested in custom collectible and fashionable accessories. This includes collectors, enthusiasts, and organizations looking to create personalized merchandise. The business has a strong market presence and consistently attracts new customers through organic search rankings, referrals, and word-of-mouth.
BUSINESS MODEL & RESOURCES NEEDED
The human resources requirements for this business are minimal, with only two employees overseeing all operations. This allows for flexibility and remote management. The employees handle tasks such as order fulfillment, customer service, and inventory management. With a streamlined process and efficient operations, the workload for human resources is manageable and can be done with just a few hours of work per week.
THE INDUSTRY
This company operates in the retail industry, specifically in the collectible and fashionable accessories space. They offer a unique and customizable product lineup, catering to a niche market. The industry is characterized by high-margin sales and a focus on design and customization. Examples of other companies in this industry include custom pin makers, personalized jewelry retailers, and niche fashion accessory brands.
OPPORTUNITIES TO SCALE
There are numerous scale opportunities for this business. One opportunity is diversifying sales channels and targeting smaller-run customers to supplement wholesale revenue. Another opportunity is expanding the product lineup by offering additional SKUs from existing suppliers. The business also has room to improve search engine and social media marketing efforts, which would lead to increased visibility and customer acquisition. Finally, leveraging the existing database of 30,000 email contacts would allow for successful email campaigns and further engagement with customers.
Asking Price: $367,500
Gross Income: $292,758
Cash Flow: $112,863
Year Established: 2015
Employees: 2
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