Ecommerce Retailer with 4 Brands, Disney Licensing, Amazon FBA & B2B Channels in Health, Wellness & Outdoor Camping Sectors – 22 Years in Business

We are a 22-year established online business operating across 4 distinct brands. With an Amazon Seller Rating of 4.9 stars, we offer a wide range of products including bug repellent, camping products, bonfire accessories, hand sanitizer, and hair care. Our operations include Amazon FBA sales and business to business wholesale revenue streams.

OPERATIONS

Our operations involve managing inventory, fulfilling orders, and maintaining customer satisfaction. We focus on providing high-quality products and exceptional customer service to drive recurring customer rates and cross-audience interest.

Our supply and logistics process involves sourcing products from suppliers, managing inventory levels, and coordinating shipping to Amazon warehouses. We work closely with our suppliers to ensure timely delivery and high-quality products.

MARKETING AND KEY METRICS

Our marketing efforts involve targeting techniques in multiple markets. We leverage social media platforms, trade shows, and retail partnerships to increase brand awareness and drive sales. We also have a Disney Licensing Contract that adds value and expands our reach.

Our sales channels primarily include Amazon and Shopify. We have the potential to expand our sales channels by creating international Amazon storefronts and partnering with other online marketplaces such as Walmart.com and Target.com. This diversification can drive further growth and reach new customer segments.

Our key metrics include customer reviews, sales revenue, and growth rates. We track product ratings, customer feedback, and sales data to measure the performance of our brands and make informed business decisions.

Our customer base consists of both individual consumers and businesses. We target a wide range of demographics, including outdoor enthusiasts, parents, and beauty enthusiasts. Through our B2C and B2B sales channels, we aim to meet the needs of diverse customer segments.

BUSINESS MODEL & RESOURCES NEEDED

We are an owner-operated business with one dedicated employee. The current owner spends approximately 45 hours per week on business-related tasks, including customer engagement, industry analysis, and system optimization.

THE INDUSTRY

We operate in the e-commerce industry, specifically within the online retail sector. Examples of similar businesses include other multi-brand Amazon sellers or online retailers offering a diverse range of products.

OPPORTUNITIES TO SCALE

Opportunities for scaling include expanding marketing efforts, developing B2B sales channels, and increasing product offerings. By leveraging social media platforms, trade shows, and targeted advertising, we can enhance brand awareness and attract new customers. Additionally, we can explore partnerships with other businesses to expand our wholesale revenue streams.

Asking Price: $13,000,000
Gross Income: $6,227,540
Cash Flow: $2,309,746
Year Established: 1999
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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