14-Year Digital Marketing Agency: Web Design, Development, SEM & SMO with Annual Contracts
A 14-year established digital marketing agency specializing in website design and development, marketing strategy creation and execution, SEO, conversion optimization, and social media marketing. They have a strong track record of delivering measurable results to their clients and have built a reputation as an industry-leading inbound marketing firm.
OPERATIONS
The agency operates within a niche of the digital marketing sector and has developed a loyal client base through their consistent success and focus on client goals. They have annual contracts with 35+ clients and have the potential to scale with stronger branding and marketing strategy as well as expanding into outbound marketing services.
The agency operates with a lean team of 1099 contractors, including a senior web developer and inbound marketing director. They also have access to freelance account managers and resources for design and writing services. This allows them to maintain low overhead costs and efficiently handle client projects.
MARKETING AND KEY METRICS
The agency promotes its services through popular B2B channels such as industry conferences and targets companies through search and social media advertising, allowing for rapid revenue growth. With a wide range of digital marketing services, their most profitable offering is their website design and development services, which they leverage to extend the lifetime value of each client.
The agency has a strong sales channel through industry conferences and targeted online advertising. With a wider marketing strategy and enhanced service offerings, the agency has the potential for exponential growth. As businesses increasingly invest in digital marketing, the demand for their services will continue to rise.
The agency’s key metrics include client retention rate, ROI for clients, website traffic, conversion rates, and social media engagement. These metrics are used to measure the agency’s performance and demonstrate the effectiveness of their marketing strategies.
The agency’s customer base includes 35+ clients across various industries. They serve both B2B and B2C clients, helping them improve their online presence and generate leads. The agency focuses on building long-term relationships with its clients to ensure ongoing success and repeat business.
BUSINESS MODEL & RESOURCES NEEDED
The agency’s owner is responsible for overseeing staff, tracking client goals, developing new client proposals, and recruiting talent. With the addition of a business development specialist, the owner’s workload could be minimized. The agency currently has one employee but has the potential to hire more as it scales.
THE INDUSTRY
The digital marketing industry is a rapidly growing sector that focuses on helping businesses improve their online presence and attract customers. With the increasing reliance on digital technologies, businesses need expert help in navigating the ever-changing digital landscape. Examples of digital marketing agencies include HubSpot, Moz, and Neil Patel Digital.
OPPORTUNITIES TO SCALE
The agency has multiple scale opportunities, including stronger branding and marketing strategy, expanding service offerings into outbound marketing, and attracting larger clients through industry networking. By leveraging their existing client base and expertise, the agency can position itself for significant growth.
Asking Price: $600,000
Gross Income: $392,279
Cash Flow: $143,535
Year Established: 2007
Employees: 1
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