Humorous Fishing Tackle and Gear Ecommerce Brand with 30% Repeat Order Rate and Strong Social Media Following
Website Closers presents a unique opportunity to acquire a successful Brand of Outdoor Fishing Tackle & Gear that markets products to consumers with a passion for fishing – but they do it with a twist. This brand has thrived on the sense of humor of its clients and appeals to those fed up with political correctness. Fishing and Controversy have turned out to be a winning combination as sales have been soaring.
OPERATIONS
The company has a very smooth and efficient operation, one that requires no more than 10 hours of work each week by the current owner, who focuses mainly on responding to emails, fulfilling orders, and maintaining the automated system. The sole employee is a part-time customer service representative. The company now averages between 11 and 62 shipments a day, and stocks up to $125,000+ worth of inventory in their 700 square foot warehouse.
The company stocks up to $125,000+ worth of inventory in their 700 square foot warehouse and averages between 11 and 62 shipments a day. They have a smooth and efficient operation that requires no more than 10 hours of work each week by the owner.
MARKETING AND KEY METRICS
In addition to their own website, the company also lists its products on Amazon. Sales have been so strong that the company hasn’t expanded its marketing efforts, beyond running PPC ads on Facebook in 2020. Their main source of advertising has been through email. The company now has an email database of 27,000 subscribers which they use for regular email marketing campaigns and upsells. They also have a social media program that includes 23,700+ followers on Instagram, but there are plenty of ways to use digital marketing in the future to scale this business.
Sales have been strong for this brand, with a steady increase in revenue. The company has the potential for further growth by exploring B2B partnerships, sponsored online content, influencer marketing, and expanding their email marketing and social media efforts.
The company has an average order value of $45.10. Their core demographic is conservative men between the ages of 25-55, with a 30% repeat order rate. They have a strong social media following with 23,700+ followers on Instagram. The company has a revenue of $1,002,569 and a cash flow of $107,507.
The company’s customer base consists of conservative men between the ages of 25-55 who enjoy fishing and appreciate the brand’s humorous twist. They have a strong loyalty and repeat order rate of 30%, with 30% of sales coming from repeat customers.
BUSINESS MODEL & RESOURCES NEEDED
The company has a part-time customer service representative as its sole employee.
THE INDUSTRY
This eCommerce brand operates in several highly profitable industries, including fishing equipment, outdoors activities, outdoor clothing, and recreation. Their customer base includes conservative men between the ages of 25-55, veterans, hunters, gun owners, and Second Amendment advocates. The brand appeals to those who enjoy fishing and also like to poke fun at political correctness.
OPPORTUNITIES TO SCALE
This eCommerce brand has scale opportunities in expanding their marketing efforts, launching an SEO program, creating a monthly apparel or tackle club, expanding sales on Amazon and internationally, and exploring the B2B market through wholesale relationships. These opportunities can help increase brand recognition, reach a wider audience, and generate additional revenue streams.
Asking Price: $375,000
Gross Income: $1,002,569
Cash Flow: $107,507
Year Established: 2015
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
