A chef preparing a dish in a professional kitchen

Highly Popular Cooking Show Network with Multiple Revenue Streams and 140 New Episodes

An online food TV network that produces highly popular cooking shows. The network offers a variety of revenue streams including sponsorships, rentals, and production. Founded by a respected industry veteran, the company has experienced steady growth and offers opportunities for expansion.

OPERATIONS

The company operates a 24-hour programming schedule, offering specialized content for cooking enthusiasts. It reaches a wide audience through its cooking shows and online store, providing education and tools for creating exquisite meals.

Supply and logistics for the company involve sourcing high-quality products for the online store and managing inventory. The company also works with external vendors for production needs and coordinates rental arrangements for its ghost kitchen.

MARKETING AND KEY METRICS

Marketing efforts focus on reaching a broad audience of culinary enthusiasts through social media and partnerships with celebrity chefs. The company has a large following and attracts millions of unique web users each month.

The company distributes its content to almost 44 million U.S. households and has a growing online audience. To further drive growth, the company can consider attending trade shows, engaging more with its social media following, and implementing targeted email campaigns.

Key metrics for the business include viewership numbers, website traffic, social media engagement, and sales from the online store. These metrics are used to measure the success and impact of the network’s shows and marketing efforts.

The company has a dedicated customer base of culinary enthusiasts who enjoy watching cooking shows and purchasing products from the online store. The target audience includes home cooks, foodies, and individuals interested in learning new recipes and cooking techniques.

BUSINESS MODEL & RESOURCES NEEDED

The company has three active employees, including an editor, program host, and sales director. The current owner is open to remaining as a consultant to help with show production, sponsorships, and growth opportunities. The company also has a network of valuable contacts within the industry.

THE INDUSTRY

The food and culinary entertainment industry has been a part of the entertainment industry since the 1940s. It encompasses a wide range of content, including cooking shows, competitions, and online platforms. Examples of companies in this industry include Food Network, Tasty, and Bon Appétit.

OPPORTUNITIES TO SCALE

There are several scale opportunities for the company, including hosting cooking classes, offering ghost kitchen rentals, providing video editing and production services, and expanding sponsorship sales efforts. These opportunities can increase revenue and expand the company’s reach.

Asking Price: $875,000
Gross Income: $342,900
Cash Flow: $264,449
Year Established: 2000
Employees: 4

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