Gorgeous Women’s Fashion Jewelry Brand with 30% Net Margins and $206 Average Order Value

This innovative eCommerce brand specializes in women’s jewelry and offers a unique shopping experience by fusing contemporary and classic pieces. Inspired by the Queen of Scotland’s jewelry collection, this business aligns with the emerging hip-hop jewelry trend and red-carpet fashion. With over 150 SKUs and an average order value of $206, the company has a net margin of 30%+. They utilize a hybrid inventory model that requires minimal interference and can be run from anywhere.

OPERATIONS

The current owner invests 2-4 hours per week overseeing a virtual assistant, reviewing order tracking reports, developing new product designs, and sourcing new products. Adding a second virtual assistant could reduce the time investment. The business has impressive margins and a highly engaged audience, making it primed for growth.

The business utilizes a hybrid inventory model, which requires minimal interference and can be run from anywhere. Opportunities exist to take advantage of wholesale options and leverage brand recognition in adjacent verticals for growth.

MARKETING AND KEY METRICS

The business uses a dynamic social media marketing mix, focusing on Facebook and Instagram PPCs, which have led to a 3X return on ad spend (ROAS). They have over 16,800 followers on Instagram and have built a qualified database to support their sales funnel. There are opportunities to expand onto other platforms like TikTok and Pinterest, as well as engage in influencer partnerships to further increase sales.

The business currently sells primarily through their branded website. There is an opportunity to expand onto other platforms such as Amazon and Etsy to increase sales and drive sustainable profits.

The business has a net margin of 30%+, an average order value of $206, and over 150 SKUs.

The business has a diverse customer base and attracts those interested in fashion-forward and unique jewelry pieces. The audience is engaged and has shown loyalty and interest in the brand.

BUSINESS MODEL & RESOURCES NEEDED

The business is currently managed by the owner and a virtual assistant. The workload is shared between them, with the owner investing 2-4 hours per week. The virtual assistant is willing to stay with the company through the transition.

THE INDUSTRY

The women’s fashion jewelry industry is highly competitive but has significant growth potential. With the rise of social media and influencer marketing, there are ample opportunities for brand exposure and customer acquisition. Examples of successful companies in this industry include BaubleBar, Kendra Scott, and Alex and Ani.

OPPORTUNITIES TO SCALE

Opportunities for scale include expanding to brick-and-mortar retail stores, increasing wholesale options, establishing strong industry partnerships, and leveraging brand recognition in adjacent verticals. Developing in-house, patented designs could also provide significant financial benefits.

Asking Price: $499,000
Gross Income: $624,194
Cash Flow: $148,328
Year Established: 2019
Employees: 2

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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