Women’s Fashion Ecommerce Brand with a Large Social Media Presence

This ladies apparel eCommerce brand has gained tremendous market share and brand loyalty over the last decade. With a focus on social media, paid media, and email marketing, the company has achieved a 60% repeat order rate. They have a large following on Facebook and Instagram, making them a leading provider of women’s fashion in the US. The company sells a wide variety of products, including dresses, swimwear, accessories, and shoes. The business has a large infrastructure and is well-positioned for further growth. The owners are looking to retire and are seeking a full buyout.

OPERATIONS

The company primarily drives traffic through social media, paid media, and email marketing. They have a 60% repeat order rate and a large following on Facebook and Instagram. All sales are done online through their Shopify website.

The company’s supply and logistics are focused on their well-traveled Shopify website. They have a large infrastructure with over 100 employees in 8 departments and an executive team.

MARKETING AND KEY METRICS

The company has gained significant market share through their strategic social media presence and partnerships with brand influencers. They have a strong following on Facebook and Instagram, which drives traffic and sales.

The company’s sales are primarily online through their Shopify website. They have a large following on social media, which drives traffic and sales. With enhanced digital marketing tactics, such as content marketing and influencer marketing, there is significant growth potential.

The company’s key metrics include a 60% repeat order rate, 1.4 million Facebook followers, and just under 700,000 Instagram followers. These metrics demonstrate the company’s strong brand loyalty and reach.

The company’s customer base consists of women who are interested in fashion and trendy clothing. They have gained market share and brand loyalty through their strategic social media presence and partnerships with brand influencers.

BUSINESS MODEL & RESOURCES NEEDED

The business has over 100 employees across 8 departments, with an executive team in place. The current owners are looking to retire and are willing to remain on for a short period of time to assist in the transition.

THE INDUSTRY

The women’s apparel industry is highly competitive and continues to move towards online sales. This company has gained market share through its strategic social media presence and partnerships with brand influencers. Other examples of success in this industry include popular women’s fashion brands like Zara, H&M, and ASOS.

OPPORTUNITIES TO SCALE

There are numerous scale opportunities for this company, including enhanced digital marketing tactics, such as content marketing and influencer marketing, as well as SEO and paid PPC placements on social media and search. With the right strategies in place, the company has the potential for substantial growth.

Asking Price: $40,050,000
Gross Income: $33,107,134
Cash Flow: $5,990,994
Year Established: 2005
Employees: 101

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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