pet

High Growth Pet Products E-Commerce Business With Large Affiliate Network Ready to Expand Into Amazon

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This company is a high-speed, super high-growth eCommerce retailer in the pet products vertical. They have achieved extreme success over the past 2 years and have a large affiliate base that drives traffic to their branded website. The company is ready to scale into Amazon and other marketplaces, including social media development. They offer a wide range of pet products, including grooming brushes, nail clippers, portable dog bowls, and more. With a focus on product development, branding, and performance marketing, this company has significant growth opportunities and a strong customer base in the pet products industry.

OPERATIONS

The company operates primarily through their branded website, which attracts traffic through a large network of affiliates. They also plan to expand into Amazon, eBay, and other marketplaces. The company continuously develops new products and releases them monthly. They have a well-coordinated team and operations infrastructure in place, making it a turn-key business. The owners prefer to remain involved in operations and retain a meaningful equity stake in the company after closing.

The company has a hands-off 100% 3PL fulfillment platform and industry-leading brand presentation. They have a well-coordinated team and operations infrastructure in place, making this a turn-key business. The company can be operated anywhere in the world by any new owner, and no knowledge of the pet sector or online marketing space is necessary.

MARKETING AND KEY METRICS

The company currently drives traffic to their website through a large network of affiliates. They are also expanding their marketing efforts to include Amazon, eBay, and social media. They plan to launch strategic SEO-driven and optimized webpages and enhance email and text remarketing campaigns. Additionally, they are creating an internal media buying team to take advantage of their new website. The company is also awaiting trademark registration approval, which will give them a competitive advantage on Amazon, eBay, and Google Ads.

The company has the opportunity to grow through various sales channels, including Amazon, eBay, Walmart.com, Chewy, Target, PetSmart, and Petco. They can also expand into international channels using the Amazon FBA platform. With the right expertise in growing brands on these platforms, the company’s sales can quickly multiply.

Key metrics for this company include monthly traffic to the website, conversion rate, average order value, customer acquisition cost, and customer lifetime value. These metrics provide insights into the company’s performance and growth potential.

The company has a strong customer base in the pet products industry. They attract customers through their affiliate network and have the potential to acquire more customers through expansion into Amazon and other marketplaces.

BUSINESS MODEL & RESOURCES NEEDED

The company currently has 2 employees, and they have a well-coordinated team and operations infrastructure in place. The owners are offering a comprehensive transition plan to include new product launches and more.

THE INDUSTRY

The pet products industry is a rapidly growing market, driven by the increasing pet ownership and the growing demand for pet products. The industry includes various sub-sectors, such as pet food, pet accessories, pet grooming, and pet healthcare. With the rise of eCommerce, online retailers in the pet products industry have experienced significant growth. Examples of successful companies in the industry include Chewy, Petco, and PetSmart.

OPPORTUNITIES TO SCALE

There are numerous scale opportunities for this company. They can scale through expanding their presence on Amazon, eBay, and other marketplaces. They can also introduce new products and continue their R&D efforts. Additionally, they can explore franchise opportunities and strategic partnerships with other pet products businesses.

Asking Price: $26,500,000
Gross Income: $27,921,013
Cash Flow: $6,449,048
Year Established: 2018
Employees: 2

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