Outdoor Ecommerce Brand with Over 100,000 Instagram Followers and 25% Net Margins
This eCommerce brand specializes in survivalist and outdoor products. With over 100,000 Instagram followers, the company has developed a series of private label survival tools and equipment for campers, scouts, and survival enthusiasts. The products are sold under the brand name and have received positive reviews on Amazon. The company operates mainly on the Amazon platform, utilizing sponsored ads to connect with their target audience. They have a diverse customer base and rely on Fulfillment by Amazon for shipping. With a limited number of SKUs and opportunities for expansion through international markets and secondary eCommerce sites, this brand has significant potential for growth.
OPERATIONS
The company operates primarily on the Amazon platform, selling their private label survivalist and outdoor products. They utilize sponsored ads to connect with their target audience and have a diverse customer base. Fulfillment by Amazon is used for fast and convenient shipping. The company has an active and thriving social media presence, with over 100,000 followers on Instagram. With a limited number of SKUs, the company has opportunities for expansion through international markets and secondary eCommerce sites.
The company’s products are sourced from 2 suppliers in Asia. Two of their products are specifically manufactured for them according to custom specifications. The products are stored and shipped through Fulfillment by Amazon, with all products coming in a branded box. The company utilizes a 3PL to store inventory for shipping to Amazon warehouses.
MARKETING AND KEY METRICS
The company utilizes sponsored ads on the Amazon platform to market their products to their target audience. They also have a strong social media presence, with over 100,000 followers on Instagram and close to 1,000 followers on Facebook. There are opportunities for influencer marketing campaigns on Instagram and the use of PPC ads on Facebook and Google to drive more traffic to their Shopify site and increase sign-ups for their VIP Club.
The company primarily sells their products on the Amazon platform, with sponsored ads helping to connect with their target audience. They also have a Shopify website, but the majority of sales are on Amazon. There are opportunities for growth by listing their products on secondary eCommerce sites such as Walmart. Walmart has reached out to the brand requesting they join their platform. Expanding to international markets through Amazon’s platforms in Canada and the European Union is another potential growth avenue.
Key metrics for this eCommerce brand include sales revenue, customer acquisition costs, customer reviews and ratings, Instagram and Facebook followers, and the number of sign-ups for their VIP Club. The company has seen consistent sales growth and positive reviews on Amazon. They have over 100,000 followers on Instagram and close to 1,000 followers on Facebook. They have successfully employed a VIP email list, with 1,500 sign-ups so far.
The company’s customer base is diverse and includes campers, Boy Scouts, survival enthusiasts, and families who enjoy camping. These customers are people who spend a lot of time outdoors and want specialized equipment and tools for their outdoor activities. The brand’s products have been recognized as great Christmas gifts, and their sales increase during the holiday season. They have received excellent reviews from customers, with no reviews lower than a 4.7 on Amazon.
BUSINESS MODEL & RESOURCES NEEDED
The company does not have any employees. The operations and management of the business can be handled with just 12 hours per week. Tasks include inventory management, product selection, optimizing product listings on Amazon, handling PPC ads, and webpage management.
THE INDUSTRY
The company operates in the outdoor and survival gear industry. This industry has seen significant growth, with the camping equipment market valued at $13.9 million in 2020 and projected to grow by 6.68% through 2026. The pandemic and lockdowns in 2020 have led to increased participation in outdoor recreational activities, driving the demand for camping and outdoors equipment. Examples of companies in this industry include camping equipment manufacturers, outdoor gear retailers, and survivalist gear brands.
OPPORTUNITIES TO SCALE
This eCommerce brand has significant scale opportunities. They have a limited number of SKUs but the ability to quickly expand their product offerings. They are reviewing many product expansion opportunities and have researched what types of products are currently in demand among their target audience. Amazon’s international expansion is a major scale opportunity, as well as listing on secondary eCommerce sites like Walmart. Leveraging their social media presence and implementing influencer marketing campaigns and PPC ads can also contribute to growth.
Asking Price: $558,000
Gross Income: $489,694
Cash Flow: $124,067
Year Established: 2019
Employees: 2
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