13-Year Outdoor Furniture Brand with Proprietary Manufacturing
Website Closers presents an eco-friendly eCommerce brand that has established itself as a leading online retailer in the niche field of outdoor furniture. The brand offers high-quality, American-made products and has developed a strong customer base known for their craftsmanship and easy-to-find accessories.
OPERATIONS
The company primarily sells its own branded products, with most sales coming from exclusive, handcrafted items manufactured in the US. The company has a 27% net margin and has been successful in maintaining quality while expanding its product range. Sales are strong year-round, peaking between March and July.
The majority of the company’s sales come from exclusive products manufactured by hand in the US. They have a part-time warehouse manager and several graphic design contractors to handle packaging, shipping, and order processing. With increasing sales, the team remains busy, with up to 100 shipments per day during peak season.
MARKETING AND KEY METRICS
The company has relied on PPC ads on Google and Amazon, as well as an SEO program and a Facebook presence, to drive traffic and sales. However, there is untapped potential in email marketing, social media marketing on platforms like Instagram and TikTok, and an affiliate & influencer marketing program.
The company started with sales on its Shopify website and has expanded onto Amazon. Currently, Amazon sales represent 20% of their total sales, with the potential for further growth. The company also has the opportunity to expand sales internationally and increase SKU offerings on Amazon. Their typical customer is between 40 and 60 years old.
The company has attracted over 1.3 million online visitors and 1.5 million online store sessions. They have an email database of over 50,000 subscribers. The company has a 27% net margin and averages 150 customer service inquiries daily. They currently stock about 10% of their inventory in a 10,000 square foot warehouse.
The company has a diverse customer base, primarily composed of individuals between 40 and 60 years old. Customers appreciate the brand’s quality, craftsmanship, and eco-friendly products. The company’s website offers a user-friendly experience, making it easy for customers to find coordinating accessories for their outdoor furniture.
BUSINESS MODEL & RESOURCES NEEDED
The company has an experienced team in place, including a full-time office manager, accounting manager, four full-time office assistants, and other contractors for graphic design. They handle daily operations, customer service inquiries, and vendor orders.
THE INDUSTRY
The outdoor furniture market, especially the niche category in which this brand operates, has been growing rapidly in recent years. This growth is fueled by a robust housing market and increasing demand for high-quality, eco-friendly furniture. The company’s use of recycled materials and focus on sustainability has gained them loyal customers who appreciate their environmentally-friendly practices.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for this brand. The company can expand its marketing efforts through email marketing, social media marketing, and an affiliate & influencer marketing program. Stocking up on certain products to reduce lead times and expanding sales internationally can also drive growth. The company’s reputation and customer base provide a strong foundation for further expansion.
Asking Price: $31,000,000
Gross Income: $20,801,380
Cash Flow: $5,720,270
Year Established: 2008
Employees: 8
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