Unique Ecommerce Brand with All-Unique SKUs and Year-Over-Year Growth in the Gift Sets Category
This eCommerce brand specializes in offering unique Gift Baskets & Gift Sets on the Amazon platform. Their products are designed with specific themes to enhance the gift-giving experience and cater to a wide range of special occasions. The company has experienced strong year-over-year growth and has fully trademarked products that appeal to customers year-round. With an impressive Average Order Value of $36 and a 30% growth rate, this brand has established itself as a leader in the industry.
OPERATIONS
The company operates primarily through Amazon FBA, which ensures efficient handling of shipments. They maintain a large inventory of $300,000 at all times to meet incoming orders promptly. The business requires approximately 20 hours per week for tasks such as product development, inventory management, logistics, and accounting. The company also employs two part-time assistants for kitting gift baskets and one assistant for Amazon account administration.
The brand works closely with a kitting company to create attractive gift baskets. This partnership is crucial for scaling the SKU for the business. The brand’s products are fully automated and efficiently handled by Fulfillment By Amazon. They maintain a substantial inventory to guarantee quick order fulfillment.
MARKETING AND KEY METRICS
The brand utilizes PPC ads on Amazon to expand their customer base and target specific buyers. They have achieved several key performance indicators, including Amazon’s Choice Badges for important keywords, a 4.9 Seller Rating, and numerous 5-star reviews. The brand appeals to a wide demographic, as customers are looking for unique, high-quality gift options.
The brand’s sales have been vibrant on their Amazon platform, with a strong year-over-year growth rate of 30%. The brand has expanded its product line to appeal to a wider audience, including coffee and tea lovers, customized gifts for different occasions, and get-well gift boxes. These sales channels and product expansions have contributed to the brand’s growth and potential for future success.
The brand’s key metrics include a strong Average Order Value of $36 and a remarkable 30% year-over-year growth rate. They have been awarded Amazon’s Choice Badges, maintain a high Seller Rating, and receive a significant number of 5-star reviews. These metrics indicate the company’s success in attracting customers and delivering exceptional products.
The brand appeals to a wide range of customers looking for unique gift options. Their products are suitable for all ages, genders, and income levels, making it difficult to pinpoint a typical customer profile. However, their customers are individuals seeking special and personalized gift packages for various occasions.
BUSINESS MODEL & RESOURCES NEEDED
The company currently employs two part-time assistants who help with gift basket kitting and one assistant who handles the administrative side of the Amazon account. Overall, the company requires approximately 20 hours per week of manpower to manage day-to-day operations.
THE INDUSTRY
The eCommerce brand operates in the gift sets category, which is part of the personalized gifts market. The global personalized gifts market was valued at $26.3 billion in 2020 and is projected to reach $41.3 billion by 2026. The brand has positioned itself as a niche leader in this scaling and lucrative field by offering unique, customizable gift sets. Customization is a key aspect of profitability in this industry, as customers seek more personalized and meaningful gift options. This brand’s success can be attributed to its ability to deliver products that allow customers to send strong, personal messages to their loved ones.
OPPORTUNITIES TO SCALE
This eCommerce brand has several scale opportunities to further expand its business. They can continue to expand their product line to offer new gift sets for different holidays or special occasions. International sales expansion, launching their SKUs on additional sales platforms, and implementing a social media marketing campaign are also potential growth avenues. Additionally, the brand’s products are highly shareable on social media, presenting an opportunity to drive organic traffic and increase brand visibility.
Asking Price: $3,000,000
Gross Income: $2,328,027
Cash Flow: $651,972
Year Established: 2018
Employees: 2
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