Explosive Ecommerce Company in Paint & Kitchen Storage Verticals with Multiple Brands and 6,000 Store Shelves – Year-on-Year Growth
This is a household brand focusing on paint storage devices. The company gained a lot of exposure from being featured on Season 12 of Shark Tank. The product deals with the rust and heavy metals build-up that occurs in unused paint cans, and it can solve the problem of clumpy paint. The company also offers a brand centered on SKUs for preserving bagels, donuts, and muffins. Customers can reuse these containers which are eco-friendly. Currently, the company’s B2B sales are strong, with their products occupying popular retail store shelves like Walmart and Lowe’s, and they are available in over 6,000 locations. They have an Amazon store and multiple Shopify websites for customers to order, and the company uses Fulfillment By Amazon (FBA) to ship their products.
OPERATIONS
The company has a great supply chain management system that helps them fulfill their orders efficiently. They utilize a national distributor that can deliver to over 700 locations, which helps raise their sales dramatically. The company’s primary mode of operations is through their B2B sales with popular retail stores. With most of their SKUs available in retail stores, the company is primed to experience exponential growth in the near future. The company also utilizes their own 3PL warehouse to ship some orders, and they have Fulfillment By Amazon (FBA) as well.
The company has a national distributor that helps them deliver to over 700 locations. The company uses Fulfillment By Amazon (FBA) to handle most of their deliveries, and the company also ships from its own 3PL warehouse. The number of shipments can vary depending on the orders received for wholesale shipments.
MARKETING AND KEY METRICS
The company has a strong online presence, with an Amazon store and multiple Shopify websites. They use social media marketing to spread brand awareness through sales funnels aggressively. The company is licensed to use the ‘As Seen on Shark Tank’ brand, which comes with trust and special interest from consumers who view the show. Email subscriptions are also a big strategy for increasing sales. By providing customers with exclusive deals, discounts, and promotions through email marketing, the company could grow its customer base significantly.
With a growing customer base, the company could expand into even more popular retail stores like Home Depot, Ace Hardware, True Value, Menard’s Dolt Best, PPG, and Sherwin Williams. Acquiring deals with each would add more than 23,000+ locations for this brand. The company also has enormous potential for growth through social media marketing, email subscriptions, and PPC advertisement on Amazon. These efforts will help the company to scale into a global expansion and attract millions more customers.
The company has generated $3 million in projected sales for the next year. They have over 880 reviews on Amazon, with a high seller rating. In over 6,000 locations, the company has 9 SKUs in total, with their popular product making up 80% of their sales. Sales of the popular product skyrocketed after the episode of the Shark Tank aired, with a projected $3 million in sales for 2022.
The company is focused on customers who use a lot of paint for their home or work projects, and they also target clients who are passionate about keeping baked goods fresh. Currently, they have a growing customer base of over 11,000 email subscribers. Many customers view the company favorably and view products such as the preserver containers and paint storage devices as essential.
BUSINESS MODEL & RESOURCES NEEDED
There are currently only two employees working for the company.
THE INDUSTRY
This company operates in the eCommerce industry, specifically in the paint and kitchen storage verticals. They have significant exposure to the retail industry, with availability in over 6,000 locations. Some other example companies in this industry include Rubbermaid, Sterilite Corporation, and Weathertight Totes.
OPPORTUNITIES TO SCALE
The company has enormous potential to scale from $3 million to $50 million in value within the next five years. By taking advantage of the interest of additional major retailers such as Home Depot, Ace Hardware, True Value, Menard’s Dolt Best, PPG, and Sherwin Williams, the company could obtain over 23,000+ more retail locations. With aggressive social media marketing, hiring a social media manager, optimizing PPC advertising on Amazon, and increasing email subscriptions, the company’s growth potential is vast.
Asking Price: $4,000,000
Gross Income: $1,936,651
Cash Flow: $833,822
Year Established: 2017
Employees: 2
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