Explosive Growth: Online Background Screening Company with 95% YOY Sales Increase and 40% Repeat Order Rate
This online business offers comprehensive background screening checks for employers to make the right hiring decisions. They have been in business for 20 years and have built a loyal client base in HR departments, government agencies, school districts, and executive staffing firms. The company’s expertise is evident from their 95% repeat customer rate, while 60% of their orders are for criminal searches. They have 12 service offerings, and their average contract size is $40. This highly automated business has tremendous scale opportunities through digital marketing, including social media, email newsletter, PPC ads, and SEO programs.
OPERATIONS
The company processes background checks for employers using a cloud-based 3rd party system, which allows for easy integrations. The current ownership only spends 10-12 hours per week operating the business and handling client services and billing.
The company uses a cloud-based 3rd party system for client orders, workflow, client setup, and instant background checks. This system is fully customizable and allows for easy integration with other applicant tracking systems.
MARKETING AND KEY METRICS
The company was built on high rankings in Google and has an educational and informative blog on their website to boost organic traffic. They haven’t invested in marketing, but their excellent reputation has driven new clients by word of mouth.
The company’s clients can order product online 24/7, with only the holiday month of December being a slow period. They’ve built a loyal client base through their expert handling, as once a client signs up, they remain on board.
The company’s key metrics include a 95% repeat customer rate, an AOV of $40, and an average of 70+ searches per day. They have 12 service offerings, and 60% of their orders are for criminal searches.
The company caters to various industries, including HR departments, government agencies, school districts, and executive staffing firms. They have a loyal client base with a 95% repeat customer rate.
BUSINESS MODEL & RESOURCES NEEDED
The company has no employees but uses a cloud-based 3rd party system for client orders, workflow, and getting instant background checks. This system is fully customizable and allows for easy integrations.
THE INDUSTRY
The online background screening industry experienced tremendous growth in the past decade. The current unemployment rate is low, making the demand for background checks higher. The company caters to various industries apart from HR departments, such as government agencies, school districts, and executive staffing firms.
OPPORTUNITIES TO SCALE
There are various scale opportunities for this highly automated business. They can begin offering applicant tracking systems, invest in an SEO program, and establish a social media marketing campaign. The business has the potential to become the top provider of background screening checks.
Asking Price: $260,000
Gross Income: $133,652
Cash Flow: $87,574
Year Established: 2002
Employees: 0
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