Award-Winning Children’s Medical Kit Brand: 18 Years of Successful E-Commerce Business
Website Closers presents a care-driven offering centered in the highly lucrative market of Medical Kits geared towards Children as well as Adults. Displaying a multi-branded & protected product line of First Aid Kits, Ice Packs, Antibacterial Wipes, and other PPE items, this brand has the expertise to become even more of a household name and a mainspring for industrial fortification — with an endearing design aesthetic to boot.
OPERATIONS
With 18 years of operational experience and a singular goal to provide kid-friendly healthcare solutions to current and future markets, this company resides in a unique niche between private label and largely branded entities. Generating strong sales on eCommerce channels like Amazon.com & Shopify, this B2B company has a high stake in medical and mass retail sectors. Award-winning and Pediatrician recommended, their products have come across many a stay-at-home parent or doting elementary educator.
This company sources its products domestically and internationally, with some products coming from Israel & China. They have established strong vendor relationships that offer extended capital terms, allowing them to eliminate additional overhead and loans. Manufacturing is focused within the United States with capabilities in Asia as well.
MARKETING AND KEY METRICS
This company’s marketing strategy is centered around word of mouth as a means of consumer traffic. However, there are opportunities to introduce an impactful SEO program, affiliate programs, partnerships with online influencers, and social media promotion to expand their customer base and increase brand awareness.
This company has experienced routine seasonality, with high sales in the spring and summer months. However, sales have recently expanded into fall and winter. By implementing SEO programs, affiliate programs, partnerships with influencers, and social media promotion, the company has the potential to further increase sales and expand its customer base.
Key metrics for this company include sales volume, customer retention rate, customer acquisition cost, average order value, and repeat order rate.
The customer base for this company includes parents, educators, and individuals in the medical and mass retail sectors. Their products have garnered recognition from pediatricians and have a strong following among stay-at-home parents.
BUSINESS MODEL & RESOURCES NEEDED
The company is currently run by a husband-and-wife duo who handle all aspects of the business. They are open to finding a buyer who will hire staff to assist with delegation. The owners are willing to stay on and provide assistance following the transition.
THE INDUSTRY
The baby & childcare products market is a steady and ever-increasing industry, with the global population growing every second. The market for baby & childcare products is worth approximately $67.35 billion, and the global first aid kit market is worth about $166.40 million. This company feeds both influential markets by offering innovative, kid-friendly healthcare solutions. They have long-term accounts with industry titans like Walmart, Target, and Office Depot.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this company. They could introduce a comprehensive PPC program and utilize channels like AdWords, Facebook, or Pinterest to expand into international markets and reach a broader audience. They could also develop new products to market to a more generalized audience and explore new marketplaces.
Asking Price: $15,300,000
Gross Income: $18,558,239
Cash Flow: $3,262,438
Year Established: 2003
Employees: 2
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