Vegan Ecommerce Business in Growing Plant-Based Diet Market
This is an eCommerce business that specializes in plant-based and vegan diets, with a collection of 90+ digital recipe eBooks, guides, and online programs provided by personal trainers, chefs, cookbook authors, and other influencers in the vegan niche. The business has successfully built a team of social influencers on Instagram and Facebook to promote the brand and sell the products in a package deal. The brand has sponsored four influencer campaigns and sold 23,000 copies of the package in just one year, generating over $1 million in revenue. The business offers scale opportunities by expanding its social media presence and product offerings.
OPERATIONS
The business utilizes social media platforms to drive traffic to its website, where it provides detailed information about the package deal and how influencers can benefit from marketing it. The company sponsors influencer campaigns and provides sales training programs to educate and teach influencers how to promote the package on their own channels. During the months before a launch, the owners spend up to 15 hours per week on tasks that include recruiting creators and affiliates, editing website content, and organizing information for new influencers. In the two weeks leading up to a launch, the owners spend about 40 hours per week on the business.
The products are entirely digital, allowing for low inventory risk. Creators and affiliates who contribute to the package deal are paid a commission and do not require physical inventory. The business has one employee who handles customer service contacts primarily for email inquiries.
MARKETING AND KEY METRICS
The company heavily relies on social media platforms, specifically Instagram and Facebook, to connect with influencers and promote the brand. It offers a recipe eBook for free on Instagram to attract followers and uses this platform to advertise its products. The business could expand its social media presence to include new channels such as TikTok, Pinterest, Snapchat, and YouTube. An email marketing campaign to the current database with 22,000 buyers and 42,000 subscribers who haven’t been marketed to yet would also provide significant potential.
The company could expand its social media presence to include new channels such as TikTok, Pinterest, Snapchat, and YouTube. Running PPC ads on Facebook, specifically ads targeting millennials, would increase the reach of the brand and the package deal. There is enormous potential through a new and aggressive email marketing campaign aimed at the company’s database of 22,000 buyers and 42,000 subscribers who haven’t been marketed to yet.
The business generated over $1 million in gross income in just one year, with a cash flow of $378,644. The products are made by influencers in the vegan niche who contribute digital recipe eBooks, fitness guides, yoga memberships, weight loss programs, food journals, and customizable meal planners. The core team of social influencers has been successful in promoting the brand and selling the package deal, resulting in over 23,000 copies sold.
Customers are followers and fans of plant-based and vegan lifestyles who are looking for digital recipe eBooks, guides, and online programs. The company also targets influencers who can promote the package deal and generate revenue from selling the products.
BUSINESS MODEL & RESOURCES NEEDED
Current owners dedicate varying hours depending on when a launch is being held. The business has one employee who handles customer service contacts for email inquiries.
THE INDUSTRY
The plant-based and vegan lifestyles market has grown by more than 300% since 2014, with more people adopting vegan diets as new studies reveal the health benefits of plant-based diets. The industry includes products that range from plant-based foods to coaching services, yoga memberships, and weight loss programs. The Vegan Lifestyle Category has grown rapidly, and there is a fast-growing community of vegan influencers on Instagram and other social media platforms.
OPPORTUNITIES TO SCALE
The business could expand its product offerings to include new items in the vegan niche, such as supplements, plant-based foods, Vegan one-on-one coaching, kitchen equipment, and cooking utensils, and monthly membership groups. At the same time, the company could bring on more top-tier influencers who contribute content to the current bundle and then market it through their social media channels.
Asking Price: $1,300,000
Gross Income: $1,151,211
Cash Flow: $378,644
Year Established: 2020
Employees: 3
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