Medical Ecommerce Retailer with 2 In-House Brands: Compression Socks & Hosiery Sleeves
The target is a Medical Accessories provider housing two well established brands within the eCommerce space. With a diverse set of compression socks, hosiery and sleeves, this company sells products made by an FDA approved manufacturer, American made products that vary based on style, compression level and use to bring in varied markets, consumers, and seasonalities. Each branch of this opportunity offers over 6 years of consumer history and loyalty building that will carry seamlessly into continued growth and increased purchases. Leveraging an effective FBA model, this business maintains a seller rating of 4.9 stars as well as 4,566 Lifetime Ratings on their Amazon storefront and thousands of ASIN-level ratings as well.
OPERATIONS
This Internet Retailer is currently focused on American and Canadian Amazon and Shopify storefronts. It has the potential to be scaled into an internationally respected source for medical-grade compression, hosiery and sleeve accessories, as well as adjacent verticals into which the company could easily be scaled. These compression technologies are useful tools for athletes, the elderly and those with circulation issues, creating a versatile product space that lends itself readily to growth across the world, across multiple demographics and within multiple industry verticals. Uniquely positioned, this brand can easily be extended into overseas eCommerce platforms as well as audience specific boutiques.
The supply chain for this business is managed through the Fulfilled by Amazon (FBA) model, which ensures reliable and convenient delivery for both the company and its customers.
MARKETING AND KEY METRICS
In purchasing this company, you’ll inherit 85 ongoing PPC campaigns that drive sales to meet overarching objectives. The impact of these initiatives is analyzed weekly in order to keep this brand on its path of success and growth. This impactful marketing approach leaves the company with many opportunities for advertising optimization which will create more high value leads and, ultimately, incredible growth.
The company currently operates primarily through American and Canadian Amazon and Shopify storefronts. However, there is significant potential for growth by expanding into international eCommerce platforms and audience-specific boutiques.
The business currently has a 5-year growth point from $50,000 a year to more than $1.4M in annual sales. It has 56 parent SKUs with multiple sizing, color, and pattern options. The company maintains a 4.9-star seller rating on their Amazon storefront and has received 4,566 Lifetime Ratings. Additionally, it has a reliable FBA model that ensures a convenient supply chain for both the company and its customers.
The customer base for this business includes a diverse range of individuals in need of medical-grade compression products, including athletes, the elderly, and those with circulation issues. The products cater to different markets, consumers, and seasonal demands, allowing the business to capture a wide customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 1 employee.
THE INDUSTRY
The medical-grade eCommerce retailer operates in the healthcare industry, specifically in the market for compression socks, hosiery, and sleeves. The healthcare industry is a rapidly growing sector, driven by an aging population and increasing demand for specialized medical products. This company caters to a wide range of customers, including athletes, the elderly, and those with circulation issues. The industry offers significant growth opportunities due to the increasing awareness of the importance of compression products in managing various health conditions. Examples of other businesses in this industry include medical supply retailers, online pharmacies, and orthopedic equipment manufacturers.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business, including expanding into international eCommerce platforms, exploring adjacent verticals within the medical-grade compression market, and optimizing advertising to generate more high-value leads. By leveraging its established brands and customer loyalty, the company can further increase its sales revenue and growth potential.
Asking Price: $1,530,000
Gross Income: $1,618,109
Cash Flow: $374,198
Year Established: 2014
Employees: 1
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