8-Year Eyelash Enhancement Brand with 65% Repeat Order Rate & Massive Social Presence Offers E-Learning for Professionals
The Eyelash Enhancement Company is a B2B and DTC eCommerce brand that specializes in eyelash extensions. With over 8 years of experience in the industry, we have built a thriving customer base of 50,000+ individuals and beauty professionals. Our high-quality products and massive social presence have contributed to our success in the market.
OPERATIONS
Our operations focus on manufacturing and selling eyelash extension products. We offer a wide range of products, including adhesives, glues, and other accessories. In addition to direct-to-consumer sales, we also provide eLearning classes for professionals interested in learning the art of applying lash extensions.
We source our products from manufacturers in five different countries, ensuring high-quality and diverse offerings. Our fulfillment process is currently handled in-house, with the option for FBA fulfillment on Amazon. Our products are light and small, making shipping and storage cost-effective.
MARKETING AND KEY METRICS
Our marketing efforts include PPC ads on Amazon and Google, email marketing campaigns, SMS text messaging campaigns, and a strong presence on social media platforms like Facebook, Instagram, and Pinterest. We have a loyal customer base, with a 65% repeat order rate, and our marketing efforts continue to drive sales growth.
Our sales channels have diversified, with our website, Amazon, and our mobile app contributing to revenue. We have also introduced eLearning classes as an additional revenue stream. We continue to attract new customers through PPC ads, email marketing campaigns, and social media promotions.
Key metrics for our business include a 65% repeat order rate, over 50,000 customers, and a significant presence on social media platforms. We also track average order value, revenue from subscriptions and mobile app sales, and the success of our eLearning classes.
Our customer base consists of beauty parlors, salons, individuals pursuing a career in the beauty industry, and DIY customers. We have built a strong reputation as a reliable source for high-quality eyelash extension products, attracting customers from different segments of the market.
BUSINESS MODEL & RESOURCES NEEDED
Our company has four employees who handle daily operations, including customer success management, marketing project management, supply chain management, and warehouse management. The current owner spends 6-8 hours per week overseeing the business.
THE INDUSTRY
The beauty care industry, specifically the eyelash extension market, is booming with an annual sales worth of $1.5 billion. The demand for eyelash extensions has increased among both women and men, with many beauty professionals earning over $50,000 annually. The industry has seen steady growth and shows no signs of slowing down.
OPPORTUNITIES TO SCALE
There are significant scale opportunities for our business. We can expand our PPC ad spend on Amazon and explore international expansion on foreign platforms. Additionally, we can further develop our eLearning classes and introduce new products to cater to different customer segments.
Asking Price: $4,400,000
Gross Income: $1,988,315
Cash Flow: $927,530
Year Established: 2014
Employees: 4
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