7-Year-Old DTC Ecommerce Brand with Automotive, Anime & Mixed Verticals: Apparel, Mystery Boxes, Accessories, 40% Repeat Order Rate & Over 1 Million Followers
This 7-year-old DTC eCommerce brand specializes in automotive and anime mixed verticals. They offer a wide range of products including apparel, mystery boxes, and accessories. With a repeat order rate of 40% and over 1 million followers on social media, this brand has built a strong and loyal customer base. They have also secured a lucrative licensing deal with the Yu-gi-oh brand, expanding their product offerings. With a focus on social media marketing, email marketing, and a mobile app, this brand has successfully scaled their operations.
OPERATIONS
The company has developed an extensive product line of over 150 SKUs, catering to automotive and anime enthusiasts. They have built a strong presence on social media, engaging with their audience through viral car posts. In addition, they have a large email database and run consistent marketing campaigns through email and text messaging. The company also utilizes paid ads on Facebook and runs an affiliate program. They have their own mobile app, which allows them to connect with customers in a unique way.
The company has developed an extensive product line of over 150 SKUs in the automotive and anime verticals. They have established relationships with suppliers to ensure a steady supply of products. The company manages their logistics efficiently to ensure timely delivery to customers.
MARKETING AND KEY METRICS
The company utilizes social media marketing, email marketing, and paid ads on Facebook to reach their target audience. They have over 1 million followers on social media and their accounts are fully verified. In addition, they have a large email database and send consistent messages three times per week. The company has their own mobile app, which enhances their marketing efforts.
The company primarily sells through their eCommerce website, leveraging their strong social media presence, email marketing, and paid ads to drive traffic and conversions. They have a significant opportunity for growth by expanding to additional sales channels such as Amazon. By diversifying their sales channels, they can reach a larger customer base and increase their revenue.
Key metrics for this business include a repeat order rate of 40%, over 1 million followers on social media, an Average Order Value of $87, and over 7,000 monthly website viewers. They have also received hundreds of five-star reviews on their website.
The customer base for this eCommerce brand consists primarily of men between the ages of 18 and 30 with a strong interest in automobiles and anime. They have built a loyal customer base with a repeat order rate of 40%. The brand’s unique designs and strong social media presence resonate with their target audience.
BUSINESS MODEL & RESOURCES NEEDED
The company has a lean team of 3 employees who manage various aspects of the business including product design, marketing, customer service, and logistics. The team is highly efficient and plays a crucial role in the success of the business.
THE INDUSTRY
This eCommerce brand operates in the automotive and anime industries. They cater to automotive enthusiasts and anime fans, offering a unique range of products in these verticals. The industry is characterized by a strong interest in customization and fandom, creating opportunities for niche brands like this one. Examples of similar companies in this industry include JDM-City, JDM-Nation, and AnimeFever.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this eCommerce brand. They can optimize their website for search engines (SEO) to increase organic traffic and visibility. Additionally, TikTok presents an untapped potential for marketing and reaching new customers. The company can also pursue more licensing deals with popular anime brands to expand their product offerings. They can explore in-person car events and auto trade shows to market their brand and cultivate a stronger reputation. Finally, selling on Amazon and pursuing international expansion would diversify their sales channels and reach a global audience.
Asking Price: $2,000,000
Gross Income: $4,611,787
Cash Flow: $425,464
Year Established: 2015
Employees: 3
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
