Exploring a Growing International Ecommerce Retail Brand in the Vinyl Records Storage & Care Niche with Proprietary Designs
Founded in 2015, the target is an established name brand in the highly niche Vinyl Record Storage, Care and Cleaning market. This International eCommerce Retailer is a known leader on the Amazon platform in the US, UK, EU, Australia and Japan, with trademarks in place in the US and UK. The Company has proprietary designs and favorable terms established with high quality suppliers and is in a ripe position to scale, both in the European marketplace, as well as in the United States. The company is growing year over year in a category (Vinyl Records) that also continues to grow as consumers begin to move back into retro high fidelity.
OPERATIONS
The company operates primarily through the Amazon platform, utilizing Fulfilled by Amazon (FBA) facilities for inventory storage and fulfillment. The current ownership works very few hours per week, focusing on overseeing virtual assistants, limited customer service, and basic financial analysis. With favorable supplier terms and an established brand, the company requires minimal maintenance or experience to run.
The company has established favorable terms with high quality suppliers for its proprietary designs. All inventory is stored at Fulfilled by Amazon (FBA) facilities, eliminating the need for separate warehousing and associated expenses.
MARKETING AND KEY METRICS
The company has established a strong presence on the Amazon platform and leverages Amazon’s marketing tools, such as sponsored product ads, to reach customers. There are opportunities to further develop a web presence off Amazon to expand marketing efforts.
The company’s main sales channel is currently Amazon, but there are opportunities to expand into other sales channels, such as direct-to-consumer (DTC) through a website or wholesale partnerships. With its established brand and favorable supplier terms, the company has significant growth potential in the eCommerce industry.
Key metrics for this business include revenue, profit margin, customer acquisition cost, customer lifetime value, and return on ad spend. Tracking and optimizing these metrics are crucial for driving growth and profitability.
The company’s customer base consists of vinyl record enthusiasts and collectors who are interested in high quality storage, care, and cleaning products. The customer base spans across different international markets, including the US, UK, EU, Australia, and Japan.
BUSINESS MODEL & RESOURCES NEEDED
The current ownership operates with minimal hours per week and oversees virtual assistants for daily tasks. As the business scales, additional human resources may be required to manage customer service, fulfillment, and marketing.
THE INDUSTRY
The company operates in the vinyl records storage, care, and cleaning niche within the eCommerce retail industry. Vinyl records have seen a resurgence in popularity as consumers seek a retro high fidelity experience. The company is positioned in a growing market and has established itself as a leader on the Amazon platform across multiple international markets.
OPPORTUNITIES TO SCALE
Scale opportunities for this business include further development of a web presence off Amazon, expansion into additional international markets, and diversification of sales channels. The company’s successful operation on the Amazon platform provides a solid foundation for growth and expansion. Examples of scale opportunities include launching a comprehensive website, partnering with retailers for wholesale distribution, and leveraging social media advertising for customer acquisition.
Asking Price: $1,800,000
Gross Income: $1,918,074
Cash Flow: $428,422
Year Established: 2015
Employees: 1
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
