Female Health & Wellness Consumer Products Brand: Amazon Sales Channels Lead to Massive Growth
This Health & Wellness brand is focused on the Female Demographic, offering a line of Mobile App digital products focused on bladder health and incontinence remediation. The brand sells through its website and Amazon, experiencing over 873% year-over-year growth. The products have received high ratings and reviews demonstrating the acceptance of this product line by women.
OPERATIONS
The business can be operated anywhere in the world and does not require prior experience in retail, Amazon, or eCommerce. Products are shipped and stored by Amazon, eliminating the need for warehouse space. The business focuses on new product development and relies on Amazon’s services for fulfillment and quality assurance.
All products are developed in-house and supplied directly to Amazon’s fulfillment centers. The fulfillment process is supported by SOP-driven processes, ensuring efficient and timely delivery to customers.
MARKETING AND KEY METRICS
The business utilizes its highly professional, branded website and Amazon sales channels to reach customers in the North American and Eurozone markets. Sales are driven by the brand’s polished presentation and positive reviews of the products.
The business utilizes its website and Amazon sales channels for distribution and has experienced massive growth. With the opportunity to expand to multiple international markets, the sales channels provide a scalable platform for continued growth.
Key metrics for this business include year-over-year growth at over 873%, high product ratings and reviews, and a 25%+ average net margin.
The customer base for this business consists of women who are seeking health and wellness solutions, specifically related to bladder health and incontinence. These customers are likely to be tech-savvy and open to using digital products for managing their health.
BUSINESS MODEL & RESOURCES NEEDED
The business requires three or four virtual assistants to handle day-to-day operations and support its continued growth.
THE INDUSTRY
The health and wellness industry is a rapidly growing market with a focus on improving individuals’ physical and mental well-being. This industry encompasses a wide range of products and services, including fitness equipment, nutritional supplements, beauty and personal care products, and digital health solutions. The female health and wellness sector specifically targets women’s unique health needs, such as menstrual health, sexual wellness, and pregnancy support. Examples of companies in this industry include Peloton, Glossier, and HelloFresh.
OPPORTUNITIES TO SCALE
The business has scale opportunities through expanding its product lineup, maintaining existing supplier relationships, and expanding into new international markets. Additionally, the brand has the potential to collaborate with influencers and experts in the health and wellness industry for further growth.
Asking Price: $1,300,000
Gross Income: $1,483,094
Cash Flow: $415,517
Year Established: 2017
Employees: 6
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