Thriving 13-Year Amazon Ecommerce Retailer in Pet, General, and Home Goods
This 13 Year Amazon eCommerce Retailer focuses its sales in the Pet Goods and General Home Goods Categories, offering highly diversified consumer product lines consisting of top animal and home goods brands across a total of just under 20,000 SKUs. And this company stands out among the crowd by holding an astonishing number of Best Seller Tags on Amazon.com, the volume of which something very, very few Amazon Sellers have been able to achieve. Strong Year-Over-Year Growth for this company has been achieved thanks to savvy positioning in both the ever-trending pet goods segment as well as the overall, general home goods market – from pet food, to dental chews, to cat litter and everything in between.
OPERATIONS
The company operates with a highly agile and low overhead stock & ship model whereby inventory turns almost 100% on a daily basis with merchandise restocked to suit by suppliers engaged with highly favorable net terms. This allows for a unique international retail experience and maximizes margins by offering top branded products at competitive prices.
The company operates on a stock & ship model and maintains favorable supplier relationships, allowing it to offer top branded products at competitive prices. It also benefits from a non-traditional high turns platform for fulfilling orders.
MARKETING AND KEY METRICS
The company has achieved its impressive sales volumes almost exclusively through organic (non-paid) traffic on Amazon.com. It has made little to no investment in social or dynamic content presence and does not have any in-house brands. With some investment in paid advertising and social presence, the company can continue to build upon its stellar annual growth rate.
The company primarily sells its products through Amazon.com, but there is potential for growth by expanding to other eCommerce platforms and through paid advertising and social media presence.
The company has achieved strong year-over-year growth and holds a large number of Best Seller Tags on Amazon.com which have contributed to its success. It has a wide variety of product offerings across both the pet goods and general home goods categories, resulting in a season-less revenue stream and low SKU concentration.
The company caters to a wide customer base who are interested in pet goods and general home goods. Its diverse product offerings appeal to pet owners and individuals looking for home goods.
BUSINESS MODEL & RESOURCES NEEDED
The company employs 7 people to handle various aspects of the business operations and support its growth.
THE INDUSTRY
The company operates in the eCommerce retail industry, specifically in the pet goods and general home goods categories. The industry is experiencing significant growth due to the increase in online shopping and the growing demand for pet products. Examples of other companies in this industry include Chewy, Petco, and Bed Bath & Beyond.
OPPORTUNITIES TO SCALE
The company has opportunities for scale by increasing its presence on social media and investing in paid advertising to reach a wider audience. It can also expand into other eCommerce platforms and potentially develop in-house brands.
Asking Price: $1,850,000
Gross Income: $3,192,000
Cash Flow: $447,000
Year Established: 2005
Employees: 7
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