International Ecommerce Brand with Travel, Fashion, and Storage Accessories & International Sales Channels
This eCommerce brand is a seasoned player in the Travel Fashion, Storage & Accessories industry. They offer a wide range of products, including travel wallets, security belts, toiletry bags, electronic organizers, and cell phone wallets, all designed for convenience and with embedded security features. The brand operates internationally, selling in multiple countries through their website and Amazon store. With a well-defined digital marketing strategy, effective product launch strategies, and favorable credit terms with suppliers, this business has strong growth potential. They have a global sales team and agile fulfillment infrastructure, making operations easy and scalable. The business has been established for 5 years and currently has 6 employees.
OPERATIONS
The company operates through various sales channels, including their website and an Amazon store. Their products are designed with convenience and security in mind, offering features like RFID blocking technology and tear-proof fabric. They have a global sales team and agile fulfillment infrastructure, allowing the business to be operated anywhere in the world. The company has well-established credit terms with high-quality OEMs, enabling the launch of new products and expansion into brick and mortar and wholesale opportunities. The business also has a well-defined digital marketing strategy and effective product launch strategies, setting it up for success and scalability.
The company has curated contractual relationships with suppliers, ensuring exclusivity in selling their products. All products are stored and shipped through Amazon’s FBA program, eliminating the need for an office or storage space. This allows for low overhead costs and efficient supply chain management. The company has also established favorable credit terms with high-quality OEMs, enabling the launch of new products and expansion opportunities.
MARKETING AND KEY METRICS
The company has a well-defined digital marketing strategy that has been developed and standardized. They also employ highly effective product launch strategies. The brand has curated contractual relationships with suppliers, ensuring exclusivity in selling their products. With a focus on convenience and security, the target audience for their products includes travelers looking for functional and reliable accessories. The business can further expand its marketing efforts through SEM/SMO and affiliate marketing, and cross-selling opportunities exist within the broad travel and fashion accessories market.
The company currently sells through their website and an Amazon store. With a well-defined digital marketing strategy and effective product launch strategies, there is room for growth in these channels. The business can further expand its marketing efforts through SEM/SMO and affiliate marketing. Additionally, cross-selling opportunities exist within the broad travel and fashion accessories market. The scalable nature of the business allows for easy expansion to additional international marketplaces through Amazon.
Some key metrics for this business include average ticket value of just over $20.00 on the Amazon channel, high customer feedback ratings, and multiple #1 Amazon Best Seller Badges. The business has seen strong demand for RFID related products, driving impulse purchases. The company also has relationships with suppliers that give them exclusivity in selling certain products. The ability to operate globally and easily expand to additional international marketplaces through Amazon provides further growth opportunities.
The customer base for this eCommerce brand consists of travelers in need of functional and reliable accessories. The products offered cater to their needs for convenience and security during their travels. The target customers are likely frequent travelers, business travelers, and individuals who prioritize convenience and safety in their journeys. The brand’s international presence allows for a diverse customer base, including customers from the United States, Canada, Mexico, United Kingdom, Germany, France, Spain, Italy, Czech Republic, Poland, and potentially other international markets.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 6 employees. They have developed a well-coordinated global sales team, allowing for international operations. The business has been set up to be operated anywhere in the world, with independent contractors already established. The lean workforce and streamlined operations contribute to the scalability and efficiency of the business.
THE INDUSTRY
The eCommerce brand operates in the Travel Fashion, Storage & Accessories industry. This industry caters to the needs of travelers, providing them with functional and reliable accessories. The products offered by the company, such as travel wallets, security belts, and toiletry bags, address the various needs of travelers, offering convenience and security features. The industry is highly competitive, with various players offering similar products. Examples of other companies in this industry include travel gear brands like Eagle Creek, Samsonite, and Tumi, as well as travel accessory brands like Travelon and Lewis N. Clark.
OPPORTUNITIES TO SCALE
There are several scale opportunities for this business. With favorable credit terms and relationships with high-quality OEMs, the company can launch new products and expand into brick and mortar and wholesale opportunities. They already have 5 new products in the pipeline and design patents pending. The global sales team and agile fulfillment infrastructure allow for easy scaling and expansion into additional international marketplaces through Amazon. The business also has the potential to expand its marketing efforts and explore cross-selling opportunities within the travel and fashion accessories market.
Asking Price: $1,390,000
Gross Income: $2,494,550
Cash Flow: $300,718
Year Established: 2014
Employees: 6
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
