Solid YOY Growth: A Profitable Health and Personal Care Amazon FBA Ecommerce Retailer
This online business is one of the largest retailers of Health and Personal Care & Wellness Consumer Products on the Amazon platform. They offer a wide range of products, including vitamins, supplements, and skincare, primarily in the high-demand categories commonly found in pharmacies. With solid year-over-year growth and over 166,000 lifetime ratings on Amazon, this business is well-established and highly valued in the industry.
OPERATIONS
The company operates primarily on the Amazon Fulfilled by Amazon (FBA) platform, which handles logistics and fulfillment. Their sales are strictly on the Amazon platform, with potential for expansion to other countries and sales channels. No warehouse space is currently required, but scaling beyond Amazon may require warehouse or 3PL space.
Logistics and fulfillment are primarily handled through Amazon’s FBA platform. No warehouse space is currently required, but scaling beyond Amazon may necessitate warehouse or 3PL space.
MARKETING AND KEY METRICS
The business currently relies on the Amazon platform for all its sales, with no website storefront or other marketing channels. However, there is potential to expand into other Amazon platforms and explore sales channels like Walmart. Developing an online storefront and utilizing Adwords and social media could also drive sales growth.
There is potential for growth by expanding to other Amazon platforms, like the UK, EU, and Canada. Additionally, selling products on the Walmart platform and developing an online storefront with Adwords and social media could drive further sales growth.
The key metrics for this business include YTD profit growth of 32% compared to the previous year, over 166,000 lifetime ratings on Amazon, and a large number of Best Seller Tags on Buy Boxes owned.
The customer base for this business consists of health-conscious individuals who purchase health and personal care products online. With a wide range of products, the business appeals to a diverse customer base.
BUSINESS MODEL & RESOURCES NEEDED
The business currently has 15 employees.
THE INDUSTRY
The online health and personal care industry is experiencing significant growth, driven by an increasing focus on wellness and self-care. Consumers are increasingly turning to online platforms like Amazon to purchase vitamins, supplements, and skincare products. Examples of other successful companies in this industry include iHerb, Vitacost, and The Vitamin Shoppe.
OPPORTUNITIES TO SCALE
The immediate scale opportunities for this business include expanding to other Amazon platforms, like the UK, EU, and Canada. Another opportunity is taking the current product line to the Walmart platform. There is also potential to develop an online storefront and utilize Adwords and social media to drive sales. The skills and knowledge gained through successfully ranking on the Amazon platform can also be leveraged for other categories or products.
Asking Price: $47,000,000
Gross Income: $62,437,348
Cash Flow: $8,779,435
Year Established: 2010
Employees: 15
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