Retailer of Compression Gear, Sporting Goods, Home Goods and More for Sale
This private label consumer products retailer specializes in compression gear, sporting goods, home goods, and more. With substantial growth and operating under 5 in-house consumer brands, the company has shown a 500%+ year-over-year increase in top-line revenue. They offer a diverse range of private label products, including compression gear, sporting goods, magnet products, yoga mats, and cleaning tools.
OPERATIONS
The company operates primarily through the Amazon.com eCommerce sales channel and utilizes the Fulfilled by Amazon (FBA) logistics model. This allows them to focus on brand and product development while Amazon handles storage, shipping, and customer support. To further grow their business, they have the opportunity to expand into additional online marketplaces, retail, wholesale, distribution, and develop branded websites through PPC and social media buying.
The company utilizes the Fulfilled by Amazon (FBA) logistics model, where Amazon handles all storage, shipping, and customer support. This allows the company to focus on product development and scale.
MARKETING AND KEY METRICS
The company’s marketing strategy focuses on leveraging online marketplaces such as Amazon.com, Walmart.com, Jet.com, and eBay.com. They also use PPC and social media buying to drive traffic and sales to their branded websites.
The company has the potential to expand its sales channels beyond the Amazon.com eCommerce platform. Additional online marketplaces such as Walmart.com, Jet.com, and eBay.com offer opportunities to reach a broader customer base. Retail, wholesale, and distribution channels can also be explored to further drive sales growth.
Key metrics for this business include year-over-year revenue growth, customer acquisition costs, customer retention rates, and sales conversion rates.
The customer base for this business includes individuals interested in compression gear, sporting goods, home goods, and related products. They may range from fitness enthusiasts to individuals looking for high-quality products at competitive prices.
BUSINESS MODEL & RESOURCES NEEDED
The company currently has 4 employees handling various aspects of the business.
THE INDUSTRY
The private label consumer products industry offers significant opportunities for growth and scalability. With the ability to create unique and branded products across various sectors, this industry allows businesses to cater to a wide range of consumer needs. Examples of successful companies in this industry include Dollar Shave Club, Quip, and Kylie Cosmetics.
OPPORTUNITIES TO SCALE
With its current growth trajectory and diversified product offering, this business has significant scale opportunities. Examples of scale opportunities include expanding into new product categories, reaching new customer segments through targeted marketing, expanding into international markets, and developing strategic partnerships.
Asking Price: $9,400,000
Gross Income: $11,206,339
Cash Flow: $2,347,550
Year Established: 2016
Employees: 4
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