Skincare & Weight Loss Ecommerce Business for Sale
This is an exciting ecommerce company operating in the health, beauty, and wellness segments. With two cohesive brands developed and scaled through the Amazon.com ecommerce channel, the company has experienced significant growth since its inception. It started out in the wellness industry and then expanded into skincare, offering a range of products that promote physical health and wellness. Founded in March 2015, the company has achieved impressive metrics, including 300% year-over-year sales growth, 80% gross margins, and bottom-line earnings of $5.7M on $14.5M in sales.
OPERATIONS
The company primarily operates through ecommerce, utilizing Amazon.com and its own branded websites as sales channels. Amazon currently represents over 95% of the company’s sales mix, providing a large scale opportunity for growth off Amazon. The company does not require warehouse space as all inventory is stocked through Amazon’s Fulfilled by Amazon (FBA) warehouses. This allows for flexibility in location and scalability. The company has multiple opportunities for immediate scale, including new product development, SEO and PPC campaigns, expansion to other online sales channels, entering the retail segment, and growing internationally through Amazon FBA platforms.
The company’s supply and logistics are handled primarily through Amazon’s Fulfilled by Amazon (FBA) program. This means that all inventory is stocked and fulfilled by Amazon, eliminating the need for the company to maintain its own warehouse space. This allows for flexibility and scalability in the business’s operations.
MARKETING AND KEY METRICS
The company’s marketing strategy revolves around leveraging the power of Amazon.com and its own branded websites. The focus is on SEO and PPC campaigns, as well as expanding to other online sales channels like Walmart and Jet. The company also plans to utilize affiliate marketers to promote its products on various online forums. With two separate brands and a wide range of products, the company has a strong customer base and room for growth in its marketing efforts.
The company’s primary sales channel is ecommerce, with Amazon.com representing over 95% of the sales mix. This presents a significant growth opportunity for the business to expand its sales channels beyond Amazon, such as by partnering with other online retailers like Walmart and Jet. By diversifying its sales channels, the company can capture a larger customer base and increase its overall growth.
Key metrics for this company include 300% year-over-year sales growth, 80% gross margins, and bottom-line earnings of $5.7M on $14.5M in sales. These impressive numbers reflect the success and potential of the business.
The company has a strong customer base consisting of individuals interested in health, beauty, and wellness products. This includes consumers looking for skincare solutions, weight loss support, and overall well-being enhancements. The customer base is expected to grow as the company expands its sales channels and reaches a wider audience.
BUSINESS MODEL & RESOURCES NEEDED
With only 2 employees, the company currently has a lean human resources structure. As the business continues to grow, additional personnel may be required to support operations, marketing, and customer service.
THE INDUSTRY
The health, beauty, and wellness industry is a rapidly growing sector with increasing consumer demand for products that promote overall well-being. This company operates in the skincare and weight loss segments, offering products that help customers enhance their physical health and appearance. The industry is highly competitive, with numerous players and constant innovation. Examples of companies in this industry include skincare brands like Rodan + Fields and weight loss companies like WW (formerly Weight Watchers).
OPPORTUNITIES TO SCALE
This company has numerous scale opportunities available. It can develop and launch new products, expand into new categories, optimize SEO and PPC campaigns, enter the retail segment, engage affiliate marketers, and grow internationally through Amazon FBA platforms. By capitalizing on these opportunities, the company can further expand its customer base, increase revenue, and solidify its position in the market. For example, it can launch new skincare products, explore opportunities in the nutritional supplement category, and target international markets with its existing product line.
Asking Price: $24,000,000
Gross Income: $14,488,598
Cash Flow: $5,691,881
Year Established: 2015
Employees: 2
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