Branded Pet Accessories Ecommerce Company on Chewy.com and Amazon – 32 New SKUs

This branded pet accessories ecommerce company specializes in automotive seats protection products for pets. They have a strong presence on Chewy.com and Amazon, with a mix of retail sales and wholesale business. The company has a valuable trademarked brand and proprietary product manufacturing.

OPERATIONS

The company operates primarily through the Fulfilled by Amazon (FBA) model, allowing for low overhead and maximum flexibility. They have multiple Amazon’s Choice SKUs and solid five-star feedback. A new line of premium products, including 32 new SKUs, is set for launch in June 2018.

The company’s supply and logistics process involves manufacturing their products exclusively for the business, allowing for tight control over quality and inventory management.

MARKETING AND KEY METRICS

With a recognized and trusted brand, this company has opportunities for scale through international expansion, brick & mortar retail, and affiliate sales diversification.

The company’s primary sales channels are Chewy.com and Amazon, which offer significant growth potential. By expanding into additional sales channels and optimizing marketing strategies, the company can further accelerate its growth.

Key metrics for this business include revenue, profit margin, customer acquisition cost, customer lifetime value, and repeat purchase rate.

The customer base for this business includes pet owners who are looking for high-quality and reliable accessories for their pets. The products cater to a variety of pets, including dogs, cats, and small animals.

BUSINESS MODEL & RESOURCES NEEDED

The company currently has 1 employee, but there is potential for growth in the human resources department as the business expands.

THE INDUSTRY

The pet retail and goods industry is a highly profitable and evergreen market. With increasing pet ownership and a growing demand for high-quality accessories, there are plenty of opportunities for growth. Examples of successful companies in this industry include Chewy, Petco, and PetSmart.

OPPORTUNITIES TO SCALE

Scale opportunities for this business include international expansion, brick & mortar retail, and diversification of sales channels. For example, the company can open physical stores or partner with other retailers to reach a wider customer base.

Asking Price: $2,000,000
Gross Income: $1,489,703
Cash Flow: $423,151
Year Established: 2014
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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