Skin Care and Beauty Brand with Wholesale and Ecommerce Channels
This skincare, beauty, and health & wellness brand operates through multiple sales channels worldwide, including online eCommerce and wholesale distribution. The company has mastered brand development in the eCommerce space through social media engagement, micro-influencers, and search engine rankings on Amazon. With over 150,000 orders per month, high repeat customer rate, and all-natural, organic product offerings, this company has achieved significant success in the industry. The business has a robust supply chain and logistics network, a dedicated human resources team, and generates impressive key metrics. The sales channels and growth potential are vast, and the company has a diverse customer base. This online business falls under the category of Skincare, Beauty & Health & Wellness. A suitable image to represent this business would be a clean and natural skincare product. The asking price for this business is $16,000,000, with a cash flow of $3,622,255, gross income of $31,397,970, established in 2014, and 15 employees.
OPERATIONS
The company has a robust supply chain and logistics network to ensure efficient and timely delivery of products to customers.
MARKETING AND KEY METRICS
The company utilizes social media and story-based marketing to build a lifestyle brand. They have a strong social media presence with high engagement rates on Facebook and Instagram.
The company’s sales channels include online platforms like Amazon and Walmart, as well as wholesale distribution. With ongoing scale opportunities and expansion into additional sales channels, both domestically and internationally, the potential for growth in sales is significant.
Some of the company’s key metrics include: 8 of the top 1,000 ranked products on Amazon, over 110,000 lifetime seller ratings on Amazon, high repeat customer rate, multiple best seller tags, and an average product rating of 4 stars.
The company has a diverse customer base that discovers and purchases the brand’s products through various sales channels, including Amazon, Walmart, and the company’s website. The loyal customer base contributes to the company’s high repeat customer rate.
BUSINESS MODEL & RESOURCES NEEDED
The company has an infrastructure of 17 employees and a dedicated human resources team to support long-term growth.
THE INDUSTRY
The skincare, beauty, and health & wellness industry is a rapidly growing market that caters to the increasing demand for natural, organic, and high-quality products. This industry includes companies that offer skincare, hair care, bath & body, essential oils, and diffusers. Examples of successful brands in this industry include well-known names like Sephora, Ulta, and QVC. With the rise of social media and eCommerce platforms, online beauty and wellness brands have gained immense popularity among consumers. This industry offers opportunities for companies to scale their operations and expand into various sales channels, both domestically and internationally.
OPPORTUNITIES TO SCALE
The company has already demonstrated its potential for scale with sales of $30M and has the opportunity to surpass $100M in sales with the right backing. The potential scale opportunities include vertical brand placement in traditional retailers like Ulta, Sephora, and QVC, as well as collaborations with Target and Bed Bath & Beyond.
Asking Price: $16,000,000
Gross Income: $31,397,970
Cash Flow: $3,622,255
Year Established: 2014
Employees: 15
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