Award-Winning 3D Play Rug Toy Business with Amazon, Shopify and Wholesale Channels, Brand Ambassadors and Influencers
We are a highly successful eCommerce business in the 3D Play Rugs vertical for Kids. We offer safe, fun, and creative toys designed to keep children off electronic devices and promote their imagination and creativity. Our toys have won the Good Housekeeping Toy Award and have been featured on NBC and ABC news programming. We have a strong presence on Amazon, Shopify, and B2B wholesale channels, and have brand ambassadors and influencers in place. Our toys are manufactured using non-toxic materials and are hypo-allergenic. We have a wide customer base of parents looking for high-quality and educational toys for their children.
OPERATIONS
Our operations involve manufacturing and distributing our own unique play carpets that feature different settings, such as traffic, a mini city, beach houses, and farms. We also offer a range of toy accessories, including cars, planes, trucks, dolls, and farm animals. Our products are fully patented and trademarked. We sell through our Shopify website and Amazon storefront, with Amazon being our top-selling platform. We also have a growing wholesale distribution channel, selling to toy and novelty shops as well as big box retailers. We ship consumer orders daily and stock inventory in our warehouse.
Our products are manufactured for us and sourced in Turkey. We stock inventory in our 5,000 square foot warehouse and ship orders daily. We have low seasonality effects on our business.
MARKETING AND KEY METRICS
We have a strong digital marketing plan in place, including social media marketing, influencer partnerships on Instagram and TikTok, and a blog on our website. We also benefit from favorable coverage on social networks and have received glowing reviews on Amazon. We have a database of subscribers for email marketing and have the potential to run PPC ads on Amazon and Google. We could also leverage videos of our toys being used by kids on platforms like YouTube and TikTok.
We have experienced rapid growth through our online sales channels, particularly on Amazon. We have also successfully expanded into the wholesale market, selling to retailers and big box stores. There is potential for further growth by expanding our retail presence, introducing new SKUs and accessories, running PPC ads, leveraging influencer partnerships, producing engaging videos, and targeting large retailers for expansion.
Our key metrics include sales revenue, number of orders, customer reviews and satisfaction, website traffic, social media engagement, and wholesale distribution growth.
Our customer base primarily consists of parents of children up to age 9, looking for high-quality and educational toys that are reasonably priced. We have a strong following and positive reviews from parents who appreciate the value and creativity of our toys.
BUSINESS MODEL & RESOURCES NEEDED
We have a team of five employees, including a dedicated digital marketing and social media manager, an accounting and supply chain manager, a warehouse worker, a customer support representative, and a sales manager.
THE INDUSTRY
The toy industry is a massive and profitable one, expected to add $30 billion in profits through 2025. The segment for children up to age 3 is expected to grow even faster, bringing in $39 billion by 2025. Parents are increasingly willing to spend on smart toys that help with their children’s development. Our brand fits into the niche market of educational toys that are both fun and creative. We have enjoyed recognition through awards and media coverage, and have established strong partnerships with retailers.
OPPORTUNITIES TO SCALE
There are multiple scale opportunities for our business. We can expand our retail presence by targeting large retailers. We can introduce new SKUs and accessories, as well as new themes for our play carpets. We can invest in PPC ads on Amazon and Google, utilize email marketing, and produce videos showcasing our toys. We can also leverage our growing network of brand ambassadors and influencers to drive traffic and sales.
Asking Price: $6,500,000
Gross Income: $3,944,281
Cash Flow: $1,252,029
Year Established: 2016
Employees: 5
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