Dual-Branded Ecommerce Gemstone/Luxury Jewelry Business – 20% Repeat Order Rate, 4 Websites, & Strong YOY Sales Growth
This online business runs two successful eCommerce brands offering women’s gemstone jewelry and men’s luxury jewelry at affordable prices. The gemstone brand boasts of collections made by women who benefit from the brand’s profits, featuring over 180 SKUs. The jewelry brand features a variety of 26 bracelet collections that reflect the wearer’s true self. Both brands operate on a dropship model on two separate websites, with easy-to-navigate, cleanly-designed pages showcasing bold, professional-grade photos. Sales growth has been exponential, with 4,091 daily visitors on average and a customer return rate of 20%. The email marketing campaigns are effective, and Facebook strategies have worked in enlarging their customer base.
OPERATIONS
This business operates on a highly automated and turnkey model with no inventory and no warehouse or store to manage. They employ three part-time virtual assistants who handle customer support. The gemstone brand carries a product line of more than 180 SKUs, while the jewelry brand carries 45 SKUs, including sets of bracelets that their increasingly loyal customers love to buy.
The brands operate from two separate websites, one created in English and the other in Dutch, as both founders are from Amsterdam. Each website is operated on the Shopify platform, making day-to-day operations easy. Every product is white-labeled with their brand’s logo on the packaging. There’s no overhead for inventory since the supplier is responsible for fulfilling every order.
MARKETING AND KEY METRICS
Their marketing efforts have been effective, with email marketing campaigns generating at least 40% of the monthly total revenues for the .com (English) domains, while Facebook has amplified their customer base. They run cold targeting campaigns and retargeting campaigns globally. These campaigns are devised for the US, UK, Australia, Canada, and some smaller European countries. Every digital marketing campaign has helped enlarge their customer base, attract glowing reviews and boost sales in a short period of time.
The brands operate on two separate websites, one created in English and the other in Dutch, as both founders are from Amsterdam. Each website is easy to navigate, cleanly designed, and shows large, bold professional-grade photos that display their products. These brands operate on a dropship model, although every product is white labeled with their brand’s logo on the packaging. There’s no overhead for inventory since the supplier is responsible for fulfilling every order.
This eCommerce business has consolidated revenue of over $5M for 2021. The gemstone brand brought in 65% of Sales, while the Men’s Jewelry brand brought in the balance. The net income between both brands exceeded $850,000. Their customer return rate is at 20% and is rising.
The brands cater to men and women worldwide, with an average daily visitor number of 4,091 and a customer return rate of 20%. Gemstones are highly sought after, with the added benefit of authenticity and beauty from the gemstone brand. The jewelry brand fills a market void for affordable, stylish jewelry for the male demographic.
BUSINESS MODEL & RESOURCES NEEDED
The business operates with three part-time virtual assistants who deal with customer support.
THE INDUSTRY
The eCommerce business presents a unique opportunity for the buyer to acquire two successful and growing brands in the highly lucrative jewelry and gemstones industry. Gemstones are believed to capture the right energy for the wearer while blocking out negative energy. The founders’ vision to empower women with stunning quality products has been achieved through their gemstone brand’s unique products, while the jewelry brand fills a void for affordable, stylish jewelry for the male demographic. Sales growth has been exponential, showcasing an increased willingness of the consumer to purchase online.
OPPORTUNITIES TO SCALE
The opportunities for growth for this eCommerce business include expanding the products offered in both brands. The founders have not yet considered expanding into fragrances, watches, or men’s clothing, expanding to adjacent verticals. There’s also an opportunity to expand globally due to strong average daily visitor numbers and rapidly growing customer bases.
Asking Price: $1,400,000
Gross Income: $4,570,061
Cash Flow: $635,638
Year Established: 2020
Employees: 2
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