23-Year-Old Online Games and Puzzles Website, Monetized Through Programmatic Ads, 78 Million Pageviews and 5 Million Unique Visitors
This online business has been entertaining people who share the founder’s passion for puzzles and games for 23 years. It offers a wide variety of game solver tools such as Crossword Solvers, Scrabble Solver, Words with Friends Solver, and several other word games. The website currently generates 99% of its revenue from programmatic display ads on 17+ Networks where their massive volume of organic visitors creates strong CPM revenue for the business. Advertisers look to target lovers of puzzles and games, which provides a perfect opportunity for this business to scale rapidly. The website has impressive key metrics with 78 million pageviews, 19 million monthly sessions, and 5 million uniques, mostly of an older and affluent customer demographic.
OPERATIONS
This Online Service Provider offers Crossword Solvers, Scrabble Solver, Words with Friends Solver, Word Jumbles, Word Search, Cryptograms, Boggle, Sudoku, and many other word games. The website generates revenue mostly through programmatic display ads on 17+ Networks where they have high traffic volume. Their Retention Rate is 75%, and they hold occasional direct ad sales as well. The company has a highly skilled team of employees who maintain and develop new content for the website. The current owner spends around 20 hours per week operating the business, and the owner’s tasks include monitoring site traffic, writing and maintaining software, and coordinating with ad partners and vendors.
The current business model does not require any supply logistics, and they only need to maintain the website’s servers and technology to operate efficiently.
MARKETING AND KEY METRICS
This company has achieved high organic traffic without a marketing budget, and their high traffic volume has become their biggest asset. Their audience tends to be an older and more affluent customer demographic, slightly more women than men, and visitors with an above average level of education. Digital advertising has become a major industry for websites that know how to attract and capture the attention of their main audience, this site has done, and a new buyer with experience in social media could tap into this channel’s potential and expand their subscriber base.
Beyond the programmatic display ads, this company could develop their own mobile and tablet apps, expand the number of games they offer, and offer a subscription model for their audience, among other things. They also have 300,000+ subscribers in their email database that is not used for any follow-up emails. There’s a massive untapped potential to scale using new methods for generating revenue.
78 million pageviews, 19 million monthly sessions, and 5 million uniques, mostly of an older and affluent customer demographic. The site’s Retention Rate is 75%, and it generates 99% of its revenue from programmatic display ads on 17+ Networks.
The website offers a wide variety of game solver tools appealing to an older and more affluent customer demographic, slightly more women than men, and visitors with an above average level of education. They have attracted a massive audience of more than 5 million uniques and 19 million monthly sessions.
BUSINESS MODEL & RESOURCES NEEDED
The business has a highly skilled team, which includes a developer, part-time advertising ops coordinator, part-time manager of content creators, and 9 content writers. The owner only spends around 20 hours per week operating the business, and they have no particular skills that a new CEO can’t be trained on.
THE INDUSTRY
The online puzzle gaming industry has grown significantly in recent years, and this website was one of the early pioneers of using online puzzles as a successful form of eCommerce. It’s an industry that appeals to a more affluent, educated, and slightly older customer demographic, appealing to businesses looking to reach these demographics. With programmatic advertising valued at $155 Billion in 2021, there’s a huge opportunity for websites with high traffic volumes like this one to generate revenue mostly through ad revenue.
OPPORTUNITIES TO SCALE
This website could expand the number of games they offer, which would increase their monthly visits to even higher levels, and offer a subscription model for their audience, offering bonuses and perks to those who become regular subscribers. They could also develop their own mobile and tablet apps and tap into the massive potential of social media. PPC ads on Google, expanding social media presence, and email newsletters are all untapped possibilities.
Asking Price: $31,000,000
Gross Income: $5,923,495
Cash Flow: $5,291,808
Year Established: 1999
Employees: 12
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