Custom Ready-Made Women’s Jewelry Brand with a Massive Social Following and 44% Repeat Order Rate
This eCommerce brand offers a wide selection of high-quality customized and ready-made women’s jewelry, including necklaces, rings, bracelets, earrings, anklets, matching bundles, stacks, and collections. Their 300+ active SKUs enjoy a 44% repeat order rate with an average order value of $124. Their primary customer base is women between the ages of 18 and 35, with a massive social following of 90,000+ on Instagram, Facebook, and Pinterest.
OPERATIONS
The business operation is streamlined, with reliable local and international suppliers providing quality materials. There are four employees, including one customer support manager, one customer support representative, a bookkeeper, and an accountant, enabling the owner to manage marketing, inventory, and administration effectively.
The company has a reliable supply chain with both local and international suppliers. The operation is efficient, with payment terms in some instances.
MARKETING AND KEY METRICS
The jewelry industry is becoming more reliant on eCommerce and social media, with the owner handling marketing and promotion effectively through email marketing, social media platforms like Instagram and Facebook, review stories, FAQs, and in-stream live sales. Influencer collaborations present significant opportunities.
There are significant sales opportunities available through influencer collaborations and appealing to a broader audience by including a luxury line of real gold and diamond products. Staying relevant with the latest jewelry trends and analyzing competitors’ strategies can open new markets for this business.
The business has impressive metrics, including an ARV of $124, 300+ active SKUs, a 44% repeat order rate, 90,000 social media followers, a high conversion rate, and a robust email database of over 90,000 subscribers.
The typical customer is a woman between the ages of 18 and 35 who value high-quality customized and ready-made women’s jewelry. Women buy jewelry to attend specific places like events and weddings or gift to someone special. This business’s depth and quality of products give the wearer confidence no matter the occasion.
BUSINESS MODEL & RESOURCES NEEDED
The company has four employees, one customer support manager, one customer support representative, a bookkeeper, and an accountant, enabling the owner to handle marketing, inventory management, and administration work.
THE INDUSTRY
This eCommerce business operates in the customized and ready-made women’s jewelry vertical. There is a large market of jewelry-wearers who love and appreciate expensive-looking and feeling products like the ones this business offers. Furthermore, the industry is becoming more reliant on eCommerce and social media, with influencer collaborations presenting significant opportunities. This eCommerce business presents a unique opportunity within this niche space, with immense growth potential considering its impressive metrics and high-quality products.
OPPORTUNITIES TO SCALE
Opportunities to scale this business include expanding inventory and developing new collections, building relationships with overseas factories, and SEO optimization. They could also add a physical presence by opening a flagship store and attending trade shows.
Asking Price: $820,000
Gross Income: $2,081,478
Cash Flow: $159,015
Year Established: 2019
Employees: 4
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