Financial Ecommerce Media Conglomerate: $700K Revenue, Social Followers, Valuable Trademarks Owned
This eCommerce and media company creates humorous finance-related content in the form of memes for the social media audience with a focus on stocks, cryptocurrency, NFTs, web3, and the economy. They also have a merchandise vertical that sells a range of items that are mostly printed on demand, such as t-shirts, hats, stickers, posters, hoodies, and sweaters, and accounting for 35% of the revenue. The business enjoys significant social media following and has valuable trademarks owned.
OPERATIONS
The business operates primarily through social media for advertising purposes, collaborating with sizable social media counterparts in exchange for reposts. Leveraging its newsletter subscriber list maximizes ad revenue outside social media. The company benefits from numerous ad partners that have been advertising on the pages for over a year. They also engage in remarketing through their newsletter software campaign monitor, with a database of more than 28,000 subscribers. The brand’s existing owners function as a two-person team, with two outsourced contractors hired for weekly newsletters and marketing for the Twitter account.
The merchandise vertical involves printing on demand, allowing for little inventory holding risk and minimal cash flow requirements. They sell through the Shopify website and focus on high-profit margin social media conversions. The company is primarily an online business and does not require a physical inventory stocking location.
MARKETING AND KEY METRICS
The business has a vast range of advertising revenue streams across numerous platforms, including Amazon merchandise, podcasts, TikTok videos, and other opportunities. The ads mainly attract big corporations looking for a niche target audience that reflects the business-oriented individuals. The business faces one competitor that is slightly ahead, which reflects tremendous potential for growth in this sector.
The primary sales channel for the business is through social media advertising, with a broad range of advertising revenue streams. They collaborate with sizable social media counterparts that provide marketing in exchange for reposting stories or posts. Additionally, leveraging its newsletter subscriber list maximizes ad revenue outside social media. Their average consumer is a man between the ages of 21 and 35, living in the USA, Canada, and Western Europe, a working professional with expendable income and a propensity toward impulse buying, which is evident in the company’s merchandise vertical, accounting for 35% of revenue.
The business enjoys significant social media following and has valuable trademarks owned. The merchandise vertical accounts for 35% of the revenue. Additionally, the business has multiple ad partners, who have been advertising on their pages for more than a year, and generates 55-60% of their revenue annually. The brand also engages in remarketing through its newsletter software campaign monitor, with a database of more than 28,000 subscribers. The average consumer is a professional man aged between 21 and 35, residing in the USA, Canada, and Western Europe, with expendable income.
The company’s target audience is a professional man aged between 21 and 35, residing in the USA, Canada, and Western Europe, with disposable income. He is attracted to humorous finance-related content and has a propensity toward impulse buying, which is evident in the company’s merchandise vertical, accounting for 35% of revenue. The brand enjoys a 17% Repeat Customer Rate and continues to attract new followers on social media platforms daily. Over 700,000 people follow the brand’s social media accounts.
BUSINESS MODEL & RESOURCES NEEDED
The business currently operates with two owners that handle daily responsibilities such as content creation, marketing, and customer inquiries. The brand also has two outsourced contractors for newsletter writing and Twitter marketing. Expanding the business necessitates a team for delegating, reporting, and expanding the different verticals the business operates within.
THE INDUSTRY
This financial-focused eCommerce and media company is part of the entertainment industry. However, the company operates in a specific subset of the finance and social media spaces, creating humorous visual content. The target audience is professional men aged between 21 and 35, residing in the USA, Canada, and Western Europe, with expendable income. One of their primary competitors is Barstool Sports, which is a prominent media company specializing in sports-related content. The company has numerous opportunities for growth in the finance world from advertising, Amazon merchandise, podcasts, TikTok videos, and other opportunities.
OPPORTUNITIES TO SCALE
The business is perfect for a buyer interested in utilizing it in one of two ways. First, somebody with a product or a service that fits the audience demographic can easily harness the online following to scale an existing company by owning this media company. Secondly, the company is a fit for an ambitious entrepreneur looking to build the most prominent financial humor media company in existence. Expanding into TikTok, Facebook, and Google ads and hiring a sales representative to secure long-term ad deals are all viable options to scale this operation, exposing the business to new revenue streams and expanding its online presence.
Asking Price: $2,500,000
Gross Income: $2,205,902
Cash Flow: $1,955,912
Year Established: 2019
Employees: 2
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