Ireland-Based Home Rental Marketplace for Short & Medium Term Rentals with High Net Margins and Average Booking Fees.
This online marketplace specializes in affordable medium-term accommodations for travelers. The business has been operational for eight years and has become a leader in its home country. The company has dedicated itself to refining its operations and improving its tech stack to stay ahead in the market. The bookings are season-dependent, but international expansion could help the business overcome that. The company uses various organic and paid marketing strategies to reach its target audience. It has also successfully systemized its logistics, with most actions being automated. The business employs eight full-time staff, and there is immense scale potential if marketed correctly.
OPERATIONS
The company has systemized its operations, focusing on a specific target audience within the affordable medium-term accommodation rental sector. The process has been created for every case scenario, ensuring available templates for customer service agents. The company uses a custom CRM and Gmail for Professional while guests and hosts have their own dashboard.
The logistics are first-rate, with most actions, like booking confirmation, automated. The customer service team supports the hosts and guests. The owners of the business spend less time running daily operations and instead focus on strategic development.
MARKETING AND KEY METRICS
The business makes use of various organic and paid marketing strategies to grow its presence. Organically, engagement with the community on social media is made daily. The brand is currently running ten ads on Facebook and Instagram designed to generate host leads. The company has made astute use of TrustPilot to showcase its social proof, boasting over 400 reviews with a rating of 4.7 stars.
By utilizing various social media platforms, Google ads, affiliate marketing, and email retargeting, the business can quickly begin to market to a global audience and build its customer base while keeping existing and potential customers aware of specials, new products, and the brand in general.
The company has 77% net margins and an average booking fee of $542. With over 10,000 emails on the database, email retargeting is a lucrative marketing step.
The company’s target market is travelers, seeking affordable medium-term accommodation. With email retargeting, the business has a database of over 10,000 email addresses.
BUSINESS MODEL & RESOURCES NEEDED
The company employs eight staff members. The Customer Service team includes a Team Lead Leader Customer Service Officer, Senior Customer Service Officer, and four Customer Service Agents. Besides, there is one Marketing Manager, and the DevOp improves and launches new features on the back end and front end. Freelance contractors support the rest of the workforce.
THE INDUSTRY
The company specializes in the affordable medium-term accommodation rental sector of the travel industry. Travel is returning to an all-time high post-pandemic, creating higher than ever revenues. To overcome seasonality, international expansion, and expansion into EU countries with suitable markets could result in significant profitability growth.
OPPORTUNITIES TO SCALE
Social media is prominent in travel and shows a lucrative return on strategic ad campaigns. Utilizing Instagram, Facebook, and TikTok can showcase the company to millions of potential customers. There is already so much success in the company; implementing various strategies could significantly increase market share in other countries.
Asking Price: $8,000,000
Gross Income: $1,726,823
Cash Flow: $1,341,152
Year Established: 2014
Employees: 8
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