Creating a Profitable Consumer Electronics Brand: Manufacturing, Wholesale, DTC, and Ecommerce Sales Channels
This is a digital company that sells products to retailers and consumers while manufacturing its own products as well. The company produces mobile phone batteries, chargers, earphones, and other consumer electronic devices. This company is based in India, becoming a leading electronics producer in the world’s fast-growing industry.
OPERATIONS
The company has sold 9 million units in the past four years, and sales are projected to rise quickly. They are now in the process of introducing multiple new products at the request of its retail customers, who represent an 80% repeat order rate.
The company has a manufacturing facility in India and a dedicated sales team for both online and offline sales. They have workers at the manufacturing plant, and an admin team coordinates purchasing and manufacturing.
MARKETING AND KEY METRICS
Their sales rely on advertising tools that Amazon offers, and they have limited digital marketing efforts. The company needs SEO to boost organic traffic and launch an influencer marketing campaign on social media accounts.
The company enjoys a solid repeat purchase rate from their clients. In fact, up to 80% of their orders are from repeat customers. They are expanding their SKUs and focusing on sales on Amazon India.
Return Order Rate: 80%, Average Order Value: $2,412, 9 million units sold in the past four years
The company sells their products to retailers and consumers around the world. Amazon India serves as its main platform to reach out to a massive number of customers and cast a much wider net for its customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company has a strong, experienced workforce in place that includes a dedicated sales team for both online and offline sales, an admin team at the factory that coordinates purchasing and manufacturing, and their workers at the manufacturing plant.
THE INDUSTRY
The CE manufacturing industry is rapidly growing and is transforming lives, business, and economies globally. This CE Brand & Manufacturing Plant aims to establish itself among the top leaders worldwide in the field of lifestyle electronics accessories.
OPPORTUNITIES TO SCALE
The company could use SEO effectively to include keywords in their product descriptions and launch regular social media marketing campaigns boosting organic traffic to the website. They could also introduce product diversification, mobile phone manufacturing, and expand sales platforms.
Asking Price: $7,900,000
Gross Income: $2,023,182
Cash Flow: $607,549
Year Established: 2017
Employees: 70
- Two Highly Profitable Sports & Fitness Ecommerce Brands For Sale - July 8, 2023
- Branded Ecommerce Company for Baking Goods - July 8, 2023
- Trendy Baby Fashion Retailer Ready to Launch - July 8, 2023
