Beauty Business with High Social Media Presence for Sale
This is a branded line of consumer products in the skincare/cosmetics market, specifically in the activated charcoal niche. The business has a highly polished Shopify ecommerce website with over 225,000 visitors monthly. It currently has a $17 average ticket value with month over month growth since inception. The retailer offers a top-shelf brand presentation, a growing following on Instagram, quality product, and superb customer service. The business is already firmly established with a primarily organic customer base driven by social media. At current sales volume, minimal time investment is necessary to run this company.
OPERATIONS
The business operates on a stock & ship model in house. Bare minimum overhead and only small storage area is required for this brand to continue to be operated anywhere in the world by anyone interested in the cosmetics and skincare segment. There are low-cost scale venues that are readily available out of the box.
The business operates on a stock & ship model in house. Minimal overhead and only a small storage area is required to continue the brand anywhere in the world.
MARKETING AND KEY METRICS
The business currently has a primarily organic customer base driven by social media. However, there are direct marketing opportunities such as email and paid advertising/SEO campaigns that have yet to be tapped into. The acquisition also includes an opted-in email list exceeding fifty thousand records.
Currently, sales are only driven through its 100% organic website. However, the business is primed to expand into Amazon and FBA fulfillment as well as into segment-leading channels such as Jet.com, Pinterest, and others.
The business is already seeing over 225,000 visitors monthly to its highly polished Shopify ecommerce website. It currently has a $17 average ticket value with month over month growth since inception. It has a growing following on Instagram as well as an opted-in email list exceeding 50,000 records.
The business has a primarily organic customer base driven by social media. Their ecommerce website already sees over 225,000 visitors monthly. The acquisition also includes an opted-in email list exceeding fifty thousand records.
BUSINESS MODEL & RESOURCES NEEDED
No information provided.
THE INDUSTRY
The private label ecommerce retailer in skincare and cosmetics fits under the beauty industry. The beauty industry comprises several sub-verticals such as skincare, haircare, makeup, and fragrances. The beauty industry is growing at an exponential rate worldwide, with a current market size close to $532 billion. Key players in the industry include L’Oreal, Estée Lauder, Coty, and Shiseido. This industry provides a plethora of opportunities for smaller brands with innovative products such as this one to succeed. In 2021, the global beauty industry is expected to grow at a CAGR of 4.8%.
OPPORTUNITIES TO SCALE
The brand is prime for scaling in several ways. The business has yet to tap into direct marketing opportunities such as email and paid advertising/SEO campaigns that are included in this acquisition. The brand is 100% relocatable and operable anywhere in the world by anyone interested in getting into the cosmetics and skincare segment. Additionally, there are low-cost scale venues that are readily available out of the box. The business could also bring marketing to full-sail and comprehensively penetrate every demographic or advertise on additional platforms or lean into Amazon’s potent Subscribe & Save program.
Asking Price: $700,000
Gross Income: $943,298
Cash Flow: $242,000
Year Established: 2017
Employees: 1
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