Nature-Inspired Ecommerce Brand with 90% Website Sales Ready for Expansion on Amazon
This eCommerce brand boasts a 22-year history of selling over 11,000 fine gifts, jewelry, sculptures, and home decor with nature and wildlife themes. With a website generating over 90% of sales, the company uses a solid Google AdWords strategy to bring in approximately 50,000 unique monthly visitors. Its Amazon account is preapproved for Walmart and could be a gateway to push the company into the international market. With scale opportunities and the option to dropship 60% of sales, this low-footprint scalable business has seen steady growth with a $150+ average ticket value.
OPERATIONS
The eCommerce brand primarily sells through their own branded website, taking advantage of a curated selection process for their 11,000+ products and over 90% of sales coming from online sales. The company sources products from its suppliers and warehouses about 40% of sales locally to ship out. The Amazon storefront is underutilized, making up less than 3% of revenue. However, the preapproved Walmart status offers exciting opportunities for international sales, which the company has yet to delve into.
The company sources products from its suppliers and warehouses about 40% of sales locally to ship out. About 60% of sales are drop-shipped. In this way, they maintain a lightweight 800 square foot footprint for their back-end operations.
MARKETING AND KEY METRICS
The company generates over 50,000 unique monthly visitors to their eCommerce site with a well-executed Google AdWords campaign. The brand also has supportive niche domains, Ebay, and other minor marketplace sales channels. Their limited Amazon storefront has great potential, and their preapproved Walmart status can open the door to new markets. Marketing focuses on bringing nature into homes and lifestyles through wildlife and nature-themed home decor, jewelry and fine gifts.
The eCommerce brand concentrates on selling through its website, generating over 90% of sales from online sales. The website is supported by a Google AdWords campaign (60%), 44 niche appropriate domains (collectively 40%), and over 25,000 email subscribers. While Amazon’s storefront currently produces less than 3% of the revenue, new products would facilitate an immediate growth opportunity for Amazon and other platforms.
With an impressive $150+ average ticket value, the company boasts a healthy 12% YoY revenue growth and has over 25,000 email subscribers. A limited Amazon account currently represents less than 3% of its revenue with immediate attention and growth potential. The brand’s preapproved status with Walmart offers gateway opportunities for international sales and FBA fulfillment.
Nature enthusiasts, collectors, and general consumers who enjoy the natural world and incorporate its beauty into their lives are the primary customers of this eCommerce brand.
BUSINESS MODEL & RESOURCES NEEDED
The company requires a team of 4 half-time employees to manage aspects of customer service, procurement, product images & listing.
THE INDUSTRY
This eCommerce brand curates and sells a collection of wildlife and nature-themed home decor, fine gifts, jewelry, and sculptures that cater to the general public’s desire to bring nature into their homes and lives. The evergreen retail space makes this eCommerce company unique by offering consumers an infinite selection of products with designs that reflect the world’s natural beauty. The brand’s ability to cater to a niche market with a well-curated collection provides a unique opportunity for collectors and nature-lovers to acquire unique, high-quality products that offer a great way to enhance living spaces.
OPPORTUNITIES TO SCALE
This eCommerce business offers a distinct push-button scale potential, given its well-established Amazon and preapproved Walmart status, which will immediately open up international sales, FBA fulfillment opportunities, and new markets. The brand has a strong online presence and an even stronger potential for sales expansion, offering great growth opportunities for new ownership.
Asking Price: $1,246,000
Gross Income: $1,527,500
Cash Flow: $277,100
Year Established: 1998
Employees: 4
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