Growing Branded Eyewear Retailer Offering Wholesale and Ecommerce Sales
This business is an eCommerce retailer of specialty eyewear products that are sold direct to the consumer or at wholesale. Their range includes non-prescription reading glasses, sunglasses, and computer/monitor glasses that provide blue-light reduction to help with eye strain. They also operate in Canada, Europe, Japan, and Saudi Arabia via wholesale channels and have a branded website for online sales. Their prescription line is currently small, but the potential for expansion exists. With 4 years of operating history, the business has experienced strong sales and profit growth with repeat customers, and is positioned for scale opportunities.
OPERATIONS
The business operates on a global level, with all orders being fulfilled via a stock and ship platform. This ensures high quality across all markets, with customers in Canada, Europe, Japan, Saudi Arabia, and the domestic US market. There is a strong emphasis on repeat customers, with a combination of impulse buyers and large orders contributing to strong sales and profit growth. Outside account sales have not yet been pursued, presenting further growth opportunities.
The business operates on a stock and ship platform for global order fulfillment, ensuring quality across all markets. Products are varied and have excellent channel placement, including both direct to consumer and through wholesale channels.
MARKETING AND KEY METRICS
The business has excellent marketing collateral and brand imaging, with great channel placement across all sales channels: direct to consumer, wholesale, and online through its branded website. Their modern eyewear is designed for use in the workplace and at home in front of digital displays.
There is enormous scale potential for the business, with a firmly established brand and polished platform spanning the globe. The potential for new product offerings also presents further growth opportunities, particularly with the introduction of a prescription line. Outside account sales have yet to be pursued, presenting further growth possibilities.
The business has demonstrated strong sales and profit growth over its four years of operation. The potential for scale is high, with outside account sales yet to be pursued. There is a strong repeat customer rate due to the nature of the product, with five-figure orders not being uncommon.
The customer base for the business consists of individuals seeking specialty eyewear, including reading glasses, sunglasses, and computer/monitor glasses. The product range is varied, with something for everyone, making this business ideal for those in need of specialty eyewear.
BUSINESS MODEL & RESOURCES NEEDED
The business has three employees.
THE INDUSTRY
The business operates in the specialty eyewear space, which presents high-margin opportunities. Their range of products includes reading glasses, sunglasses, and computer/monitor glasses which are in high demand due to the increasing use of digital displays both at home and in the workplace. Other examples of businesses in this industry space include Warby Parker, EyeBuyDirect, and Zenni Optical.
OPPORTUNITIES TO SCALE
The business is positioned to scale, thanks to established branding and a polished platform. Global opportunities are available, as are new product offerings for the introduction of a prescription line. Outside account sales also present huge potential.
Asking Price: $3,300,000
Gross Income: $3,359,562
Cash Flow: $1,077,981
Year Established: 2014
Employees: 3
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