Branded Wine & Spirits Bottle Packaging and Shipping Materials Retailer: Wholesale & Ecommerce
The company is a Trademarked eCommerce-Based B2B Wholesale & B2C Shipping Materials Provider exclusively serving the Gourmet Restaurant, Distillery, and Wine markets. They cater to both retail and wholesale customers through B2B and DTC eCommerce channels. The company’s patented and protected Kraft Wine packaging product is their core offering line. Other products such as wine carriers, bottle openers, and corkscrews are sold all year round to maintain a steady revenue stream. Drop-ship processes from 3rd party fulfillment centers are currently used. The company operates part-time hours that can be managed remotely.
OPERATIONS
The company’s main product line is their Kraft Wine bottle shipping packaging. They provide customized packaging for different bottled products using the same form factor. The majority of sales come from wholesale channels with a $756 average ticket and have a repeat customer rate of 35%. The business model comprises B2B wholesale and DTC eCommerce channels. They currently operate part-time, and no in-house warehouse is used.
Multiple manufacturing and distribution centers are established and well-established, with 3rd party warehouse utilization. SKUs are ordered and shipped as needed from the fulfillment centers, requiring no overheads for maintaining in-house storage.
MARKETING AND KEY METRICS
The company has a mailing list of over 14,000 customer contacts. They have yet to tap into Amazon or any additional online sales channels but have the potential to reach mainstream consumers through rich marketing campaigns and social media presence. The company has got reliable product sourcing and credit terms established, making it easy to scale and add new products.
The company has great potential to expand into neighboring sales channels and even hit brick & mortar shelves with extensive vendor contracts for quality product sourcing and credit terms already established.
The company has steady revenue with 34% YOY growth to date and a $818,290 gross income. The company’s average ticket value is $756, with a repeat customer rate of 35%.
The company’s target audience is the Gourmet Restaurant, Distillery, and Wine market, serving primarily bottled products. The company has a mailing list of over 14,000 customer contacts. Their secondary target audience could include breweries and cosmetic companies.
BUSINESS MODEL & RESOURCES NEEDED
The business is currently being run part-time by the owner and can be managed remotely. It has no in-house employees.
THE INDUSTRY
The target audience of the company is the Gourmet Restaurant, Distillery, and Wine markets, serving primarily bottled products. Wine product packaging, in particular, is their main product line. The company operates in a highly niche but trendy and growing market. An example of other potential customers would be breweries and cosmetic companies.
OPPORTUNITIES TO SCALE
The company has enormous potential to scale into international markets like Europe and South America, have a broader paid advertising campaign, and social media presence. The solid platform it offers is a portable digital business operable by almost anyone. It also has great potential for new product lines.
Asking Price: $617,000
Gross Income: $818,290
Cash Flow: $156,222
Year Established: 2009
Employees: 1
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