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Branded Supplements Internet Company on Amazon: 7 Year Success Story

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This is a fully branded and proprietary 5-star Amazon and eCommerce retailer in the nutraceuticals/supplements segment. It has over 6 years of historical sales to back up its present valuation. The company has achieved about 90% YoY growth and operates on a fully automated and highly scalable logistics platform through Fulfilled by Amazon (FBA). It has a low-overhead model with tight line-up of 48 fast moving SKUs and 5 organically-ranked eCommerce domains. The brand is exceptionally well-positioned to utilize its current platform as a springboard into even bigger things. The company has locked-in supplier relationships with 100% of its branded, proprietary product being made domestically in the USA and targets domestic sales consistently to expand.

OPERATIONS

The company’s operations are fully automated and rely on Fulfilled by Amazon (FBA) logistics management to ensure a seamless running of the business. With tight line-up of 48 fast moving SKUs and a low-overhead model, margins of the brand is maximized. In addition, the brand has five organically-ranked eCommerce domains. These are the factors behind the 90% YoY growth achieved by the company.

The company has locked-in supplier relationships producing 100% of its branded, proprietary products locally in the USA. Through Fulfilled by Amazon (FBA), the company fully relies on a highly scalable and automated logistics model that generates constant profit.

MARKETING AND KEY METRICS

The company’s marketing strategy focuses on organic eCommerce and Amazon traffic. Keyword optimization is used to ensure that the brand is highly visible and easy to find. This strategy has worked well so far, given that it has achieved 90% YoY. However, there is an opportunity for new ownership to jump into wholesaling, international retail expansion or brick & mortar retail, on which it can explore its marketing strategies further.

If new ownership chooses to jump into wholesaling, international retail expansion or even brick & mortar retail, the future is undoubtedly bright for this brand, whether it is acquired strategically or scaled as a standalone brand.

A profitable company since inception in 2009, this well-established brand has a cash flow of $482,816, gross income of $807,000 and asking price of $1,600,000.

The company targets customers looking for reliable supplements and nutraceuticals of guaranteed quality and effectiveness. Its customer base is comprised of people who regularly purchase and rely on its product for their well-being.

BUSINESS MODEL & RESOURCES NEEDED

The company has only one employee, making it operate with minimal labor costs. Given that the business is in the nutraceutical/supplement market that shows no signs of cooling over time, it will offer a good income stream for the new owner.

THE INDUSTRY

The company is a fully branded and proprietary 5-star Amazon and eCommerce retailer in the nutraceuticals/supplements segment. The domestic sales will consistently offer a rock-solid foundation from which to expand. The USA nutraceuticals and supplement market increases by 6.2% CAGR, with vitamins being the largest and fastest-growing segment by far. Well-established incumbent and emerging players, including the plant-based supplements line, generate consistent revenue.

OPPORTUNITIES TO SCALE

With margins maximized thanks to a low-overhead model and tight line-up of 48 fast moving SKUs, as well as five organically-ranked eCommerce domains, this is not an opportunity that should be missed. The brand is well-positioned to utilize its current platform as a springboard into even bigger things such as wholesaling, international retail expansion or brick & mortar retail. As such, it has huge potential for boundless scaling opportunities.

Asking Price: $1,600,000
Gross Income: $807,000
Cash Flow: $482,816
Year Established: 2009
Employees: 1

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