1. Subscription-Based Trivia Content Publisher With Over 1 Billion Annual Page Views – Ad Revenue Model
This online business is a subscription-based trivia content publisher. They have entertained millions of visitors with their engaging online quizzes that allow people to learn something new every day. Their revenue model is based on online advertisements and a subscription program that supports their premium content.
OPERATIONS
The company consistently creates and publishes 25-30 new quizzes each week. They have a team of experienced quiz writers and editors who ensure high-quality content. Additionally, they schedule up to 100 new marketing campaigns weekly to promote their quizzes and attract new users.
Supply and logistics are not applicable to this online business as it primarily focuses on publishing trivia content and generating revenue through advertisements and subscriptions.
MARKETING AND KEY METRICS
The company utilizes social media platforms, such as Facebook, Twitter, and Pinterest, to market their content. They also employ SEO strategies, email newsletters, and PPC ads to drive traffic to their website. Their strong presence on social media and high viewer traffic allows them to monetize their quizzes through display, native, and video advertisements.
The company has significant sales channel growth opportunities. They can develop new types of quizzes to attract a larger customer base and expand their reach beyond current formats. They can also expand their presence internationally, starting with English-speaking countries and later targeting other markets with localized content. Additionally, they can leverage social media platforms, such as TikTok and Snapchat, to further enhance their digital marketing presence.
The key metrics for this business include 1 billion page views on their website annually, over 5.5 minutes average session duration, and a 60% return visitor rate. They also have a database of 594,000+ email subscribers, which can be utilized for email marketing campaigns.
The customer base for this business comprises individuals interested in trivia, knowledge seekers, trivia enthusiasts, and those looking for a fun way to learn. The business targets a wide range of demographics and has a diverse customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company has a team of remote workers, including a full-time project manager, two part-time marketing managers, a part-time editor, and five contracted quiz writers.
THE INDUSTRY
This online business operates in the eLearning industry, specifically in the niche of trivia content publishing. The industry is driven by the growing popularity of online quizzes and the constant demand for knowledge and entertainment. The company competes with other trivia content publishers, such as Buzzfeed, and targets a wide range of demographics, including knowledge seekers, trivia enthusiasts, and individuals looking for a fun way to learn.
OPPORTUNITIES TO SCALE
The scale opportunities for this business include expanding internationally, developing new quiz types, utilizing social media platforms, and branching into new channels like TikTok and Snapchat. For example, they can offer localized content in different languages and target specific age demographics with unique quiz types. These scale opportunities will help the business reach a wider audience and increase its revenue potential.
Asking Price: $25,000,000
Gross Income: $29,312,815
Cash Flow: $5,288,888
Year Established: 2016
Employees: 9
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