11-Year Old Amazon FBA Health & Wellness Ecommerce Retailer of Nutritional Supplements, OTC Medicines & Beauty Products
This Amazon FBA company operates in the Health & Wellness vertical, selling a variety of nutritional supplements, OTC medicines, and beauty products. With 11 years of business experience, they have established a strong presence in the market. The company’s growth and stability are supported by proprietary in-house systems that select niche products for maximum profit.
OPERATIONS
The company offers a wide range of health, wellness, fitness, beauty, and personal care products. They currently carry over 1,000 SKUs and have a strong customer base. The business has performed exceptionally well on Amazon and has recently expanded to sell on eBay and Walmart’s online marketplaces.
The company manages inventory, operations, bookkeeping, and customer service in-house. These tasks could be delegated to a virtual assistant if desired. They have a strong support team consisting of 7 full-time employees and 2 part-time contractors who assist with warehouse management and package preparation.
MARKETING AND KEY METRICS
The company primarily relies on PPC advertisements on Amazon for marketing. They can further enhance their marketing efforts through SEO, content creation, and Google AdWords. Leveraging social media platforms like Instagram, YouTube, and Facebook can also drive growth and increase customer engagement.
The company primarily sells through its FBA store on Amazon, which remains its top producer and growth opportunity. However, there is potential for expansion into other sales channels such as international markets and other e-commerce platforms like eBay and Walmart. Diversifying sales channels can increase reach and revenue.
The company’s key metrics include sales volume, customer retention rate, repeat customer rate, and customer satisfaction rating. They have a strong lifetime seller rating on Amazon, indicating the effectiveness of their business in the eyes of consumers.
The company has a diverse customer base due to its wide range of products. Each sub-brand and sub-category appeals to different demographic groups, ensuring lasting profitability and minimizing seasonality. By leveraging social media platforms and crafting content that connects with the target audience, the company can further expand its customer base.
BUSINESS MODEL & RESOURCES NEEDED
Current owners are willing to provide hands-on training and support during the transition period. They have a team in place for operations, warehouse management, and customer service. Ownership is open to remaining involved in the business under the right buyer.
THE INDUSTRY
The company operates in the health and wellness industry, which encompasses various sectors such as nutritional supplements, personal care, and beauty products. The industry is experiencing significant growth as consumers prioritize their health and wellbeing. Examples of competitors in this industry include GNC, Vitacost, and The Vitamin Shoppe.
OPPORTUNITIES TO SCALE
The company has significant scale opportunities such as international expansion by selling on Amazon Canada, E.U., India, and more. Implementing SEO strategies, brand development through content creation, and Google AdWords can drive further growth. Additionally, introducing new SKUs in adjacent categories like makeup, hair accessories, and athleisurewear can expand the product offering.
Asking Price: $6,500,000
Gross Income: $17,477,577
Cash Flow: $2,400,441
Year Established: 2010
Employees: 11
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