12-Year Experienced Motorsport Accessories Retailer with Low Inventory and 5,000 SKUs – Primarily Drop Ship
This business is a 10-Year Established, 100% Drop-Shipped eCommerce Retailer in the Motorsports Accessories Space. The company is focused on the Motorcycle & ATV verticals in specific, offering specialty gas tanks for all major makes & models of dirt bikes, ATV/UTV and even Marine vehicles – all of which are offered Direct to Consumer across 3 organically-ranked websites across a line of over 5,000 SKUs seen by over 25,000 unique visitors each month.
OPERATIONS
This reliably consistent profit center is diversified – it caters to both the enthusiast and the B2B customer (body shops & outfitters) and is heavily motorcycle-centric in terms of market share due to demographics of the space, relying on both the casual moto consumer as well as the dedicated enduro rider, both professional and amateur alike. This is a largely hands-off eCom with in-house developed, owned & fully automated proprietary software allowing most tasks to be done automatically. Operated as a drop-ship platform requiring no warehouse, no storage, and no overhead means this business is completely portable and easily adaptable to almost any portfolio or standalone ownership model.
As a drop-shipping business, supply and logistics are handled by suppliers and manufacturers. The business does not need to maintain its own inventory or warehouse, reducing overhead costs.
MARKETING AND KEY METRICS
Marketing channels are wide open, with potential to focus on social media marketing and advertising in niche publications. The owner currently has a complete e-mail marketing list with over 25k opt-in email contacts. A savvy owner could leverage a sales team to attend niche specific events and promote the brand.
Sales channels for this business include its 3 organically-ranked websites. There is potential for growth by expanding to online marketplaces such as Amazon and by increasing marketing efforts through social media and niche publications.
Key metrics for this business include revenue, conversion rate, average order value, customer acquisition cost, and customer retention rate.
The customer base for this business includes both individual consumers, such as motorcycle and ATV enthusiasts, as well as business customers such as body shops and outfitters. The business caters to both casual consumers and dedicated riders, offering products for a wide range of makes and models.
BUSINESS MODEL & RESOURCES NEEDED
This business currently has 1 employee managing operations and customer service.
THE INDUSTRY
The motorsport accessories industry is a niche sector within the automotive and recreational vehicle industries. It includes products such as specialty gas tanks, performance parts, and accessories for motorcycles, ATVs, and other motorsport vehicles. The industry is driven by the demand for customization and performance enhancements in these vehicles. Examples of companies in this industry include aftermarket parts retailers, specialty accessory manufacturers, and online retailers catering to motorsport enthusiasts.
OPPORTUNITIES TO SCALE
Scale opportunities for this business include expanding globally, particularly into new geographic markets, as well as expanding product offerings and reaching new customer segments. For example, the business could explore adding accessories for other motorsport vehicles or expanding into related niches within the automotive industry.
Asking Price: $259,000
Gross Income: $575,443
Cash Flow: $76,725
Year Established: 2009
Employees: 1
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