12-Year-Old Cruelty-Free Apparel Brand with DTC, Wholesale, and Retail Sales and a Very Strong Social Following

This ethical fashion brand was founded on the belief that what we wear should look and feel great and champion positive contributions to a better tomorrow. The brand offers apparel for Women, Men, Kids and Dogs.

OPERATIONS

The company uses DTC eCommerce, wholesale, and retail sales channels. They have a strong social media presence and use influencer marketing to its 90,000 Instagram and 32,000 Facebook followers.

Raw materials used by the brand are ethically sourced from China and India, with products made exclusively for this brand only. Several suppliers are used for different styles.

MARKETING AND KEY METRICS

The brand markets towards a discerning shopper demographic that cares about animals and ensuring the products offered are free from the cruel means sometimes used to test products on animals.

The brand enjoys sales through DTC (29%), wholesale (46%), retail (17%), and dropshipping (8%). Average order value is $250 and they have an email database of 100,000+ customers.

The brand caters towards shoppers that care about animals and want to ensure the products offered are free from the cruel means sometimes used to test products on animals.

BUSINESS MODEL & RESOURCES NEEDED

The company is made up of a team of animal lovers driven by the belief that building a better world starts by making smarter decisions today. The company believes in using vegan and cruelty-free materials.

THE INDUSTRY

The fashion industry is worth $1.5 trillion and the online fashion sector has a compounded annual growth rate of 7%, making it an ideal industry for growth. This brand falls under the ethical fashion industry.

OPPORTUNITIES TO SCALE

Opportunities for scale include increasing eCommerce sales in the U.S. and expanding internationally through Amazon.com.

Asking Price: $19,800,000
Gross Income: $19,325,694
Cash Flow: $3,177,394
Year Established: 2010
Employees: 1

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Amanda Stanley

Amanda has been a professional writer since 2010. She writes during the day and reads by night. She has accumulated knowledge by scouring the internet and reading informative books. Concurrently, she developed a passion for educating people through her blogs and web tutorials. She is an earnest believer that knowledge is power.

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