12-Year-Old Ecommerce Brand with Country Girls Lifestyle Apparel and Over 1.5 Million Facebook Followers
Country Girls Lifestyle Apparel is a 12-year eCommerce brand that specializes in print on demand t-shirts and apparel. The company has a strong following on social media, with over 1.5 million Facebook followers. The brand focuses on the country girls inspired lifestyle, offering custom products that resonate with women who enjoy bonfires, friends, and drinks on weekends.
OPERATIONS
The company operates primarily through Instagram and a Shopify-built website. They offer a range of products, including hoodies, t-shirts, tank tops, bags, and more. The business enjoys strong sales throughout the year, with peak revenue during the holiday shopping season. Products are print on demand and shipped from domestic warehouses, allowing for quick and efficient fulfillment.
The company operates on a print on demand model, meaning products are produced and shipped as orders come in. This allows for low stock holding and minimal upfront costs for new styles. Products are shipped from domestic warehouses, ensuring quick and efficient delivery.
MARKETING AND KEY METRICS
The business is driven by social media, particularly Facebook. They have a large following, and Facebook ads have been instrumental in generating traffic and sales. The company has not yet tapped into influencer marketing, affiliate relationships, email marketing, or Google ads, presenting significant growth opportunities.
The company’s primary sales channel is Facebook, but there are opportunities to expand to other channels, particularly Amazon. By leveraging Amazon’s marketplace, the business can reach a broader audience and increase revenue. Additionally, there is room for growth through influencer campaigns, affiliate relationships, email marketing, and Google ads.
Key metrics for the business include average order value (AOV), which is $76. This metric indicates the average amount customers spend per order. Other key metrics may include conversion rate, customer acquisition cost, and lifetime value of customers.
The business has a loyal customer base, particularly among women who resonate with the country girls inspired lifestyle. The brand’s humor and relatable designs attract customers who enjoy bonfires, friends, and drinks on weekends. The strong social media following indicates a dedicated customer base.
BUSINESS MODEL & RESOURCES NEEDED
The company is operated primarily by the owner, who spends 15 to 20 hours per week on the business. A lean two-person team assists with day-to-day operations. The company also works with contractors for fulfillment and other tasks as needed.
THE INDUSTRY
The apparel industry is valued at $759 billion globally and is the largest eCommerce sector. Online fashion is expected to grow at a compounded annual rate of 7% over the next five years, reaching over $1 trillion. Amazon is a major player in the industry and presents significant growth opportunities for this business.
OPPORTUNITIES TO SCALE
The business has significant scale opportunities. International expansion is a promising avenue, particularly through Amazon. The company can also explore influencer marketing, affiliate relationships, email marketing, and Google ads to further increase sales. With a strong brand and loyal customer base, the potential for growth is substantial.
Asking Price: $625,000
Gross Income: $629,160
Cash Flow: $173,086
Year Established: 2010
Employees: 1
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